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Research Insights Analyst
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Research Insights Analyst
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Marketing Analyst, Insights
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Analyst, Consumer Insights
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Senior Analyst, Strategic Insights
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Senior Analyst, Strategic Insights
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Investment Analyst
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Quality Assurance Analyst
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Marketing Insights Analyst - Parsippany, United States - The Custom Group of Companies
Description
The Insights Analyst is responsible for assisting the various functions across the company with marketing research, consumer and customer insights projects to drive the strategy for new product development, branding efforts, contractor programs and other key aspects of marketing.
The ideal candidate will have an analytical mindset while being intellectually curious as they help develop and deliver the information that will drive and support Marketing Strategy.
This person is a listener and asks questions while working with their customers to clearly identify needs upon which to base and develop market research plans.
Marketing research experience is preferred but willing to train the right candidate.Market Research
Partners with senior Insights resources and outside vendors to conduct relevant market research projects
Presents data to business owners, as well as senior management, to give insight on our business
Supports other departments research needs on request including but not limited to Contractor Program, Events, Finance/Insurance Marketing, Brand, Creative Services and Sales.
Partners with the direct marketing team, marketing services and legal to launch surveys to our customer database
Supports Panel creation, execution and management
Technical knowledge/skills (entry, intermediate, advanced)
Experience with Excel (advanced), PowerPoint (advanced), and Word (advanced)
Experience with Qualtrics or other online survey tools (intermediate)
Experience in Marketing (intermediate)
Experience conducting analysis and sharing actionable insights (intermediate)
General knowledge/skills (entry, intermediate, advanced)
Strong communication skills (intermediate)
Demonstrated project management skills and ability to effectively manage a large workload (intermediate)
Demonstrated ability to manage multiple projects simultaneously (advanced)
Time management skills (advanced)
Education/Experience
Bachelor's Degree mandatory; preferred degree in Marketing or General Management, but other business majors such as Finance, Accounting, Economics as well as Engineering majors, will be considered if the candidate has an interest in Marketing.
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