Analyst, Insights - New York, United States - NBCUniversal

NBCUniversal

Verified Company

New York, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone.

Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live.

We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

The Analyst will be responsible for reporting viewership performance and analyzing advertiser campaigns and will work with Insights & Measurement team members to position NBCU within the sports & media landscape.

Additionally, this role will contribute towards greater ad sales initiatives for the NBC Sports Group, including primary research, and build relationships with internal constituencies (e.g., sales and marketing).

Responsibilities

Support the Insights & Measurement team in the creation of detailed analyses, reports, presentations, and marketing/sales materials covering the sports properties that are broadcast across NBCUniversal
Utilize both syndicated and custom research tools to effectively position sports and platforms across linear and streaming (including Peacock) to the advertising community
Develop property and audience insights to support B2B marketing opportunities
Demonstrate advertisers' return on investing in media and sponsorship, using campaign results
Analyze competitive viewership, spending, & marketing patterns
Collaborate across the rest of the Data, Measurement & Insights organization, as well as with Sports Sales, Marketing, Creative Partnerships, and Strategic Insights to develop datadriven insights across sports properties and the broader sports media landscape.
Partner with stakeholders both inside and outside Ad Sales & Partnerships to support business needs

Qualifications

02 years of relevant experience at a media company, agency, or vendor
Bachelor's degree
Expertise in both Microsoft Excel and PowerPoint
Strong quantitative skills, including both analytical abilities as well as media math proficiency
Ability to distill data from a variety of sources into clear datadriven insights
Adept in crossplatform audience measurement systems (e.g., Nielsen, Adobe Analytics, Lake 5, comScore, etc.)
Proficient in consumer data platforms (e.g. YouGov, MRI-Simmons, etc.)

Desired Characteristics

Strategic thinker with deep interest in sports, media, analytics and/or marketing
Willingness to learn
Attention to detail
Hunger to uncover insights in addition to reporting data
Broad understanding of the sports landscape
Team player with the ability to deliver on different assignments/projects in a timely manner
Ability to effectively manage multiple projects and workstreams
Demonstrates ability to establish and maintain relationships with internal/external partners
Comfortable communicating both verbally and in writing to all levels within the organization

Salary Range:
$60,000 - $70,000

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.