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    Analyst Commerce CPG Client - Chicago, United States - Spark Foundry

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    Description
    Job Description


    Overview:


    The Commerce Analyst is the day-to-day steward of Commerce media for assigned brands, and is responsible for monitoring and maintaining campaign development, activation, and innovation.

    The Analyst will develop and maintain strong knowledge of their client businesses and apply Commerce understanding to help deliver against their needs/objectives.

    They will work closely with their Manager in the development and communication of all recommendations.


    Role Objectives:
    Gather and analyze keyword, competitive, and level research necessary to build new campaigns

    Responsible for gathering necessary data for plan development

    Build keyword and product campaigns across retail programs

    Responsible for presenting recommendations and applying client feedback to campaign proposal

    Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma

    Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received

    Primary party responsible for trafficking approved plan for retail partners

    Primary party responsible for QA of all campaign components prior to launch

    Monitor and maintain campaign budgets, pacing, and bid adjustments to hit client KPIs

    Proactively advocate for campaign adjustments based on performance trends

    Monitor campaign performance and competitor landscape

    Development and implementation of optimizations and/or testing plans

    Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items

    Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization

    Actively participate in client status and reporting calls, including presentation of reporting

    Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and draft compilation billing for manager approval

    Responsible for resolving billing discrepancies in partnership with client strategy and billing reconciliation team

    Responsible for learning all relevant tools for reporting, analytics, and competitive analysis

    Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process

    Establish professional, productive rapport with sales representatives/media vendors

    Demonstrate creativity and agility when problem solving

    Work closely with manager to establish priorities and manage workload

    Timely delivery of all work

    Successful completion of training programs and requisite certifications


    Qualifications:
    Qualifications

    Some Commerce/paid media experience preferred

    Demonstrated expertise in core MS Excel functions (vlookup, pivot tables) required

    Knowledge of the following is a plus:

    Amazon, Walmart, Target platforms

    AMS platform, AAP platform, Criteo, and/or Google Ads

    Amazon Retail Analytics (ARA), 3rd Party Digital Shelf Reporting, i.e. Clavis or EDGE

    ComScore, Hitwise

    Excellent written and verbal communication skills

    Ability to prioritize and organize projects

    Ability to accurately apply principles of media math

    Demonstrates initiative/"hunger"

    Collaborative approach/attitude

    Additional Information

    This is a hybrid role, requiring three days in-office each week.

    If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

    If you require accommodation or assistance with the application or onboarding process specifically, please contact

    .

    All your information will be kept confidential according to EEO guidelines.

    Qualifications


    • Some Commerce/paid media experience preferred
    • Demonstrated expertise in core MS Excel functions (vlookup, pivot tables) required
    • Knowledge of the following is a plus:
    • Amazon, Walmart, Target platforms
    • AMS platform, AAP platform, Criteo, and/or Google Ads
    • Amazon Retail Analytics (ARA), 3rd Party Digital Shelf Reporting, i.e. Clavis or EDGE
    • ComScore, Hitwise
    • Excellent written and verbal communication skills
    • Ability to prioritize and organize projects
    • Ability to accurately apply principles of media math
    • Demonstrates initiative/"hunger"
    • Collaborative approach/attitude
    Additional Information

    This is a hybrid role, requiring three days in-office each week.

    If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

    If you require accommodation or assistance with the application or onboarding process specifically, please contact []).

    All your information will be kept confidential according to EEO guidelines.

    #J-18808-Ljbffr


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