- Develop and execute go-to-market strategies for our database-enabled solutions aligned to the needs of vertical markets.
- Create compelling industry-specific content, including presentations, application examples, customer stories, sales enablement, partner engagement, and other solution content.
- Collaborate with cross-functional teams to ensure alignment of product messaging and positioning.
- Conduct market research to understand customer needs and industry trends.
- Develop and maintain relationships with key industry influencers and partners.
- Bachelor's degree in Marketing, Business, or a related field.
- A minimum of 5 years of experience in solutions marketing, product marketing, or a related role in the tech industry.
- Experience in the database technology sector is a plus as is work as a subject matter expert in a systems integrator building vertically-specific applications.
- Experience in relational or non-relational databases, specifically MongoDB, DataStax, DynamoDB, Aerospike, MapR, Redis or MySQL or cloud providers such as AWS, GCP, Azure or others.
- Excellent written and verbal communication skills.
- Experience with predictive and generative AI products and applications.
- Strong project management and organizational skills.
- Ability to work cross-functionally and influence without authority.
- Generous Time Off Program - Flexibility to care for you and your family
- Wellness Benefits - A variety of world class medical plans to choose from, along with dental, vision, life insurance, and employee assistance programs*
- Financial Planning - RSU equity program*, ESPP program*, Retirement program* and Business Travel Insurance
- Career Growth - Be valued, Create value approach
- Fun Perks - A Monthly Lifestyle Spending Account credit, an ergonomic and comfortable in-office / WFH setup. Food & Snacks for in-office employees.
- And much more
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Solutions Marketing Manager - Santa Clara, United States - Couchbase
Description
Every day we tackle new and exciting challenges to empower developers to build modern cloud, mobile, and edge applications that deliver a premium user experience. Couchbase delivers unmatched performance, scalability, flexibility and financial value across cloud, on premises, hybrid, mobile and edge deployments. The database market is undergoing a generational shift and is one of the largest market opportunities in enterprise software due to big trends like the need for digital transformation, acceleration to the cloud and innovation at the edge. Join Couchbase to be a part of a greater change. Here you'll have the opportunity to learn and grow with some of the most innovative, passionate and humble individuals in the database industry.
The Opportunity
Reporting to the Vice President of Product and Solutions Marketing, you will be a crucial member of the Product Marketing Team, and you will be a key contributor to both the Marketing organization and the company overall. This highly visible role will interact cross-functionally with marketing, partnerships, sales, technical sales and community development.
This opportunity is ideal for hands-on industry-expert storytellers with experience in delivering user-centric applications across industries such as financial services, retail, telecommunications, media and entertainment, gaming, healthcare, logistics, travel services, and high-tech application development. The role will help define how Couchbase creates and aligns to industry-specific values and needs. You will research application requirements, identify functionality that aligns to Couchbase capabilities and identify partnerships and complementary technologies needed to bring a vertical application solution to market.
The Organization
This role is preferably located in our Santa Clara headquarters, but remote candidates are welcome. Product marketing is eight people strong. The worldwide Marketing organization consists of five teams; Communications, Field Marketing, Product Marketing, Developer Engagement, Partner Alliances and Demand Generation. You will work with all of them to research vertical applications, their requirements and advantages, craft messaging, sales content, demand generation programs, long-form content such as white papers and customer case studies.
The ideal candidate has a product manager's mindset in researching industry-specific software application requirements, understanding their impact on that industry, and crafting value propositions appropriate for our sales and partnership organizations. The role will work with Couchbase field sales and partnerships, particularly cloud service providers.
Responsibilities:
Qualifications:
Why Couchbase?
Modern customer experiences need a flexible cloud database platform that can power applications spanning from cloud to edge and everything in between. Couchbase's mission is to simplify how developers and architects develop, deploy and consume modern applications wherever they are. We have reimagined the database with our fast, flexible and affordable cloud database platform Capella, allowing organizations to quickly build applications that deliver premium experiences to their customers- all with best-in-class price performance. More than 30% of the Fortune 100 trust Couchbase to power their modern applications and build innovative new ones. See our recent awards to learn why Couchbase is a great place to work.We are honored to be a part of the Best Places to Work Award forthe Bay Areaandthe UK. Couchbase offers a total rewards approach to benefits that recognizes the value you create here, so that you in turn may best serve yourself and your family. Some benefits include:
Learn more about Couchbase:
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Disclaimer:
Couchbase is committed to being an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans' status, or any other characteristic protected by law. Join an impact initiative group and experience the amazing feeling of Couchbase can-do culture.
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