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Sr Product Manager, at-Home Marketing - Gates, United States - Cardinal Health
Description
Ideal candidates will be based in the Central or Eastern timezone.What Cardinal Health at-Home Marketing Contributes to Cardinal Health at-Home
Cardinal Health at-Home provides Home Medical Equipment and Home Health and Hospice teams with comprehensive solutions to better support their patients in the home through supply chain distribution, fulfillment, and partnership.
The Senior Product Manager of Home Medical Equipment (HME) and Home Health & Hospice (HHA) Marketing will be responsible for commercializing the Cardinal Health at-Home value proposition in the HME and HHA Channels to drive margin and accelerate the growth and profitability of the Cardinal Health at-Home business.
The individual in this role will be responsible for leading sales enablement strategy and adoption of key tools that support customer and prospect outreach, including the development and maintenance of selling collateral (RFP process, tradeshows, pitches, content, etc.).
Success in this role requires (a) strong marketing discipline to support pull through of Cardinal Health at-Home value prop to sales enablement strategy, (b) ability to bring vision to life with limited direction; (c) project management skills to execute projects while managing budget implications; (d) comfort leading cross-functional projects between sales, marketing and customer service teams inside a matrixed and geographically dispersed (mostly virtual) organization.
The role will report to the Senior Manager of at-Home Marketing.Responsibilities
Execute against the Cardinal Health at-Home Marketing Strategy by owning both the strategy and execution for marketing in the following HME and HHA channels:
Marketing developer and executor of sales enablement tools to ensure that teams have all necessary information for efficient commercialization of the product, in coordination with the Communications team.
Ownership and updates of key brand assets such as QBR pitch deck, brochures, and sell sheets, product flyers, one-pagers, launch packets, product category launch kits.
Develop robust category-specific marketing to drive business value (CPAP, CGM, Respiratory)
Develop email marketing strategies for email nurture campaigns for HME and HHA
Own end-to-end at-Home RFI/RFP process and tools in collaboration with sales reps
Own development and execution of Cardinal Health at-Home Tradeshow strategy.
Drives best-in-class game plays to ensure success at live events and industry conferences promotes at-Homes technology and services, tracking and reporting on results and ROI.
Ensures compliance to Cardinal Health compliance policies by partnering with the corporate compliance team.Analyzes market research, trends, projections and innovations to support ideation for new marketing campaigns. Collaborates with marketing and product management teams to integrate commercial, customer, and technical perspectives.
Maintains budget tracking for Marketing team, including SOWs, MSAs, and procurement processes. Partners with the finance team to ensure accurate accruals for month-end close.
Qualifications
Bachelor's degree in marketing, or equivalent work experience, is preferred.
4+ years' experience in marketing, preferred.
Prior experience in owning and driving the adoption of sales enablement tools like Highspot, Bynder, demo tools, etc.
Prior experience with downstream marketing, go-to-market strategy
Influential, strong communicator and excellent project management skills
Experience working and collaborating with a sales team to identify and prioritize sales enablement tool needs, objectives and goals
Accountable for gaining and driving cross-functional support from all stakeholders, regardless of level
Experience working independently, using good judgment and leadership abilities to manage short and long-term priorities and projects
Maintains a positive attitude with a focus on creative solutions and strong internal partnerships
Ability to prioritize among multiple tasks and self-manage
Microsoft Office experience with an emphasis on Excel and PowerPoint
Travel required – up to 10%
What is expected of you and others at this level
Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
Is detail and technically oriented – has understanding and appreciation for the Cardinal Health at-Home business and how they support overall value prop
May contribute to the development of policies and procedures
Works cross functionally on complex projects of large scope
Develops technical solutions to a wide range of difficult problems
Completes work independently; receives general guidance on new projects
Work reviewed for purpose of meeting objectives
May act as a mentor to less experienced colleagues
Anticipated salary range:
$102,000 - $145,700
Bonus eligible:
Yes
Benefits:
Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
Medical, dental and vision coverage
Paid time off plan
Health savings account (HSA)
401k savings plan
Access to wages before pay day with myFlexPay
Flexible spending accounts (FSAs)
Short- and long-term disability coverage
Work-Life resources
Paid parental leave
Healthy lifestyle programs
Application window anticipated to close: 02
/23/2024
if interested in opportunity, please submit application as soon as possible.
Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background.
We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day.
Cardinal Health is an Equal Opportunity/Affirmative Action employer.All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
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