Product Marketing Manager - St Paul, United States - RevSpring

Description

Job Title: Product Marketing Manager

Job Summary:

The Product Marketing Manager is responsible for developing positioning, messaging, competitive differentiation, promotion, and sales enablement. The position ultimately is responsible for collaborating and executing on an agreed upon marketing strategy and tactics for their products/solutions.

The role is one of connector of our Engage IQ end to end solution, as well as post-service point solutions, including payments, merchant and other engagement products as assigned. The Product Marketing manager will bind product management team efforts with launch and promotional strategy and tactics to drive success in sales and marketing and to achieve results. Promotional coordination will be required to ensure all are aligned and work efficiently to generate and close opportunities. This role serves as a solution evangelist and will play an integral role in bringing new products or major features to market and more critically, leading the marketing initiatives for RevSprings end-to-end solution, Engage IQ.

The Product Marketing Manager will be the expert in messaging, understanding buyers, how they buy, and their buying criteria. You know our own products and competitive products like the back of your hand: what they do today and what they plan to do in the future. This knowledge drives the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful. The role also collaborates heavily with the product lines business units and corporate marketing to support messaging and content development that drives demand.

An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present value propositions in a way that resonates and clearly articulates how we solve our buyers problems. For this reason, sales may often pull you into key deals for help with positioning, customized content, or even presentation and demo support. In addition, you are an expert at compiling, assimilating, and assessing market, prospect, and customer feedback from all inputs, including sales, to share knowledge with the broader team.

Essential Functions:

• Collaborate with product management and marketing teams to develop product/solution positioning and messaging that resonates with our target buyer personas as well as translate technical details into benefits buyers understand
• Drive the launches of net-new products and releases of existing products or solutions
• Craft compelling messages, differentiators, and value propositions for assigned products/solution
• Work with marketing to develop positioned external content including sales presentations, collateral, case studies, thought leadership pieces, and ROI models
• Develop key messages and differentiators for product/solution-specific and drive specific awareness and demand generation campaigns
• Serve as a subject matter expert that feeds product related web, social, and online advertising content
• Market intelligencebe the expert on our buyers, who are they, how they buy and their key buying criteria
• Understand the competitive landscapebe an expert on our competition and how they are positioned
• Follow and analyze market trends that may impact positioning including KLAS data
• Understand and document our buyers process, including where they get information, and the who, what, when and why behind the decisions they make
• Develop annual marketing plan for assigned products/solutions execute and adjust the plan on an ongoing basis
• Expert resource for mining, documenting, and sharing key ROI drivers and market-facing data points with sales and marketing for prospecting
• Understand and support our sales channels; drive sales enablement
• Develop demo scripts for sales and assist in product demos as needed
• Serve as central point of contact; front-line sales support, providing expertise on product features, positioning, and sales enablement tools required to support success
• Build strong relationships with product management, marketing, sales/account management team, customer support, and other internal teams

Minimum Requirements:

Specific Job Skills:

• Proactive know the art of product marketing and take the lead in applying it with limited direction when working with stakeholders.
• Natural storytelling/conceptualization skills ability to translate features/benefits into emotional messaging that connects with each audience. Ability to create clear value propositions and messaging strategies.
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player and detail-oriented project management skills.
• Naturally curious on how your products/solution functions, what pain points they solve, and then consult with internal teams on how best to apply product marketing practices for further product success.
• Ability to conduct market, competitor, and customer research to gather insights and assess market opportunities.
• Ability to develop strategies for creating pipeline for new offerings as well as create up sell and cross-sell paths.
• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Healthcare technology and/or payments experience preferred.
• Comfortable using Salesforce, Jira, and SharePoint.

Education: Bachelors Degree in Marketing or equivalent degrees

Experience:

Minimum of 5 years of product marketing experience and 2 years of experience in healthcare technology or payments solutions is preferred

Supervision: None

Certifications: None

Language Skills:

Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from a variety of both internal and external sources.

Physical Capabilities: Standard categories

The physical capabilities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

RevSpring is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Note: This Job Description may not describe all of the job responsibilities and standards assigned to this position. The duties may change from time to time. RevSpring does not discriminate against any group in hiring or employment practices. Nothing in this job description constitutes a contract for employment.