- Lead the strategy, development and execution of annual and quarterly marketing plans linked to the marketing managers area of responsibility (segment/product category).
- Work closely with a Data Analyst to identify targeted segments for product growth opportunities.
- Through superior understanding of the target customer develop relevant and personalized marketing programs that drive awareness, engagement, and conversion leveraging a mix of marketing mediums/tactics as the customer moves through their buying journey.
- Work closely with Category Managers and vendors on vendor-initiated programs leveraging digital and direct marketing strategies that support category sales.
- Develop customer facing selling tools that help deliver engaging, value-added customer conversations that close deals and deliver profitable growth.
- Understand customer pain points and what key decision maker/influencers value through voice of customer research.
- Build and refresh content pillars to help ensure messaging is on target.
- Build rich content and assets that can be used to drive call-to-action engagement.
- Develop engaging optimized web content to support SEO, the customer journey and deliver marketing qualified leads.
- Lead collaboration with stakeholders leveraging streamlined internal processes following agile methodologies.
- Effectively communicate to cross-functional teams, gaining alignment and using influence and project management skills to meet project deadlines.
- Ensure the timely completion of required internal briefing documents, and weekly status reports.
- Create strong presentations, synthesizing information from various sources and creating persuasive presentations that move projects and drives results.
- Improve campaign outcomes and uncover insights by measuring results against objective/goals/ROI.
- Track overall spend, versus budget, keeping accurate records and acting on variances.
- Stay current on market trends, best practices and the competitive landscape to help identify areas of opportunity as well as quickly adapt strategies to changing business conditions.
- Attend external marketing networking and learning events to ensure awareness/understanding of marketing advancements.
- Perform other duties as assigned.
- Bachelors Degree in Marketing, Communications or related field
- 5 years of Marketing/Communications experience
- Understanding of digital and direct marketing tactics (SEO/SEM, direct mail)
- Proven ability to develop and execute an annual marketing plan
- Experience meeting project deadlines and achieve KPI goals while delivering positive ROI
- Appreciation for and understanding of various marketing technologies e.g. marketing automation
- Strong communication skills, both verbal and written
- Confident, outgoing, detail-oriented self-starter
- Curious with a drive to achieve results and develop /sharpen marketing skills
- Team player who can function independently but is experienced and thrives in team collaboration
- Ability to prioritize multiple deadlines and conflicting assignments
- Ability to adapt quickly to shifting priorities
- Excellent organization and project management skills
- Full Medical, Dental, and Vision benefits and an integrated Wellness Program.
- 401(k) Match Retirement Savings Plan.
- Employee Stock Purchase Plan (ESPP).
- Paid Time Off (PTO).
- Holiday Pay & Floating Holidays.
- Volunteer Time Off (VTO).
- Educational Assistance Program (Tuition Reimbursement).
- Full Paid Parental and Adoption Leave.
- LifeWorks (Employee Assistance Program).
- Patterson Perks Program.
-
Marketing Manager
3 weeks ago
Cummins St Paul, United StatesMarketing Manager - GDrive and Microgrids · Description · Our culture believes in POWERING YOUR POTENTIAL . We provide global opportunities to develop your career, make your community a better place and work with today's most innovative thinkers to solve the world's toughest prob ...
-
Marketing Manager
2 weeks ago
Cummins St Paul, United StatesMarketing Manager - GDrive and Microgrids · Description · Our culture believes in POWERING YOUR POTENTIAL . We provide global opportunities to develop your career, make your community a better place and work with today's most innovative thinkers to solve the world's toughest prob ...
-
Marketing Manager
3 weeks ago
Ecolab St Paul, United StatesEcolab Healthcare strives to be the global expert in delivering cleaner, safer, and healthier environments for our hospital customers. Our work directly impacts the quality of care that patients and their families receive. Within our dynamic and collaborative environment, the Mar ...
-
Marketing Manager
3 weeks ago
Cummins St Paul, United StatesMarketing Manager - GDrive and Microgrids · Description · Our culture believes in POWERING YOUR POTENTIAL . We provide global opportunities to develop your career, make your community a better place and work with today's most innovative thinkers to solve the world's toughest prob ...
-
Marketing Manager
1 week ago
Cummins St Paul, United States**Marketing Manager - GDrive and Microgrids** · **Description** · **Our culture believes in** _POWERING YOUR POTENTIAL_ **. We provide global opportunities to develop your career, make your community a better place and work with todays most innovative thinkers to solve the worl ...
-
Marketing Manager
2 weeks ago
Cummins St Paul, United States**Marketing Manager - GDrive and Microgrids** · **Description** · **Our culture believes in** _POWERING YOUR POTENTIAL_ **. We provide global opportunities to develop your career, make your community a better place and work with todays most innovative thinkers to solve the worl ...
-
Marketing Manager
3 weeks ago
EmergencyMD St Paul, United StatesThe Marketing Manager is responsible for ensuring that Jonti-Craft is presented in a positive light in all areas of exposure, including company website, catalogs, social media, radio, print, and customer advertising. This position works closely with the Sales department to decide ...
-
Marketing Manager
2 weeks ago
Cummins St Paul, United StatesMarketing Manager - GDrive and Microgrids · Description · Our culture believes in · POWERING YOUR POTENTIAL · . We provide global opportunities to develop your career, make your community a better place and work with today's most innovative thinkers to solve the world's tough ...
-
Marketing Manager
3 weeks ago
Bethel College and Seminary St Paul, United StatesMarketing Manager ID # of Openings 1 Category The Office of Marketing & Communications Location Hybrid - Anderson Center Type Full-Time Months per year 12 Hours per week 40 Max USD $80,000.00/Yr. Min USD $70,000.00/Yr. Benefit Eligible Benefit Eligible FLSA Status Exempt Job Summ ...
-
Marketing Manager
1 week ago
Cummins St Paul, United States**Marketing Manager - GDrive and Microgrids** · **Description** · **Our culture believes in** _POWERING YOUR POTENTIAL_ **. We provide global opportunities to develop your career, make your community a better place and work with todays most innovative thinkers to solve the worl ...
-
Marketing Manager
4 weeks ago
Cummins St Paul, United States**Marketing Manager - GDrive and Microgrids** · **Description** · **Our culture believes in** _POWERING YOUR POTENTIAL_ **. We provide global opportunities to develop your career, make your community a better place and work with today's most innovative thinkers to solve the world ...
-
Marketing Manager
3 weeks ago
Crum and Forster St Paul, United StatesMarketing Manager · Job Locations · US-NJ-MORRISTOWN | US-NJ-Remote | US-NY-Remote | US-PA-Remote · Job ID · Category · Marketing · Type · Regular · Division · A&H · Crum & Forster Company Overview · Crum & Forster (C&F) · , with a proud history dating to 1822, provid ...
-
Marketing Manager
3 weeks ago
SunOpta St Paul, United StatesSunOpta Overview: · SunOpta Inc. is a leader in the plant-based foods and beverages, fruit-based foods and beverages, and organic ingredient sourcing industries. SunOpta is focused on sustainability and specializes in the sourcing, processing, and packaging of organic, convention ...
-
Marketing Manager
3 weeks ago
Chick-fil-A St Paul, United States· Job Description · We are currently seeking our next Director of Marketing You will be responsible for helping support sales growth through maintaining and continuing to build brand recognition in our local market. This position will have a requirement of working in the operat ...
-
Marketing Manager
3 weeks ago
Mille Lacs Health System St Paul, United StatesSummary · Responsible for all Marketing programs and projects throughout Mille Lacs Health System and helps generate awareness and preference for MLHS services. Creates, plans, coordinates and implements appropriate media platforms and provides promotional support as appropriate ...
-
Marketing Manager
3 weeks ago
UltiMed Inc St Paul, United StatesThe Marketing Manager works as a key resource within the sales and marketing team by managing the planning and execution of retail, wholesale, and account-specific marketing promotions and programs. You will build strategies, tools, and tactics to drive growth and profitability. ...
-
Marketing Manager
4 days ago
Cummins St Paul, United States**Marketing Manager - GDrive and Microgrids** · **Description** · **Our culture believes in** _POWERING YOUR POTENTIAL_ **. We provide global opportunities to develop your career, make your community a better place and work with todays most innovative thinkers to solve the worl ...
-
Marketing Manager
3 weeks ago
Cummins St Paul, United States**Marketing Manager - GDrive and Microgrids** · **Description** · **Our culture believes in** _POWERING YOUR POTENTIAL_ **. We provide global opportunities to develop your career, make your community a better place and work with todays most innovative thinkers to solve the worl ...
-
Marketing Manager
6 days ago
Cummins St Paul, United StatesMarketing Manager - GDrive and Microgrids · Description · Our culture believes in · POWERING YOUR POTENTIAL · . We provide global opportunities to develop your career, make your community a better place and work with today's most innovative thinkers to solve the world's tough ...
-
Marketing Manager
2 weeks ago
Cummins St Paul, United StatesMarketing Manager - GDrive and Microgrids · Description · Our culture believes in · POWERING YOUR POTENTIAL · . We provide global opportunities to develop your career, make your community a better place and work with today's most innovative thinkers to solve the world's tough ...
Marketing Manager - St Paul, United States - Patterson Company LLC
Description
Patterson isn't just a place to work, it's a partner that cares about your success.
One of the distinguishing marks of our company is the talented people who embrace the people-first, always advancing, and results-driven culture. Professional growth abounds in this motivating environment. We value the diverse talents and experiences our employees bring to Patterson and believe that they build a stronger and successful organization.
Job Description:
The Marketing Manager is responsible for strategy, planning and execution of integrated marketing plans supporting Patterson Dentals Business Services offering. The Marketing Manager develops marketing programs that build brand awareness, attract new customers, drive growth of existing customers, and fosters customer retention through an engaging buyer to customer journey while ensuring alignment to strategic business objectives. With a deep understanding of customer needs and pain points this role develops push and pull integrated marketing campaigns leveraging digital and direct channels that are creatively developed through graphic designers and copywriters and executed through channel partners. Campaign results are tracked via scorecards to gain customer and marketing insights against a set of expected KPIs.
Major Duties
Job Qualifications
Required Qualifications
Critical Competencies
Key Competencies
What's In It For You:
We provide competitive benefits, unique incentive programs and rewards for our eligible employees:
The potential compensation range for this role is below. The final offer amount could exceed this range, based on various factors such as candidate location (geographical labor market), experience, and skills.
$66, $84,300.00EEO Statement
As a people-first company, Patterson promotes a culture that embodies and celebrates diversity and inclusivity. We believe our employees unique experiences and differences is what strengthens us and drives our success. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status.
We are Patterson. We welcome you.
