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Marketing Manager - St Paul, United States - Crescent Services
Description
The Blossom Hotel - Houston Medical Centerhas an immediate opening for an energetic, outgoing and experienced individual to lead our Marketing Team.
The Marketing Manager is responsible for the creation and execution of all related marketing activity across relevant distribution channels to achieve budgeted topline revenues.
Essential Duties and Responsibilities:
Include the following. Other duties may be assigned.
Skilled in the creation and deployment of complex luxury hotel launch plans. Lifestyle, luxury, or global brand experience preferred
Propose and implement property-specific marketing and PR strategies in conjunction with the Director of Sales and Marketing and General Manager.
Create advertising and promotional programs and graphics for the hotel and all outletsCollaborate with DOSM and/or GM to create and maintain marketing budgets
Collaborate with the sales and revenue team to identify opportunities and trends that are in need of on and offline strategies.
Lead creative agency and partner management for social media, PR, organic/paid socialResponsible for creating and maintaining hotel branded collateral.
Responsible for brand voice pull through with the highest level of accuracy to property for all written and verbal front and back of house communication, including all digital assets.
Drive overarching digital marketing strategy with Crescent Digital support teamBuild direct marketing plans and targeted campaigns to drive brand awareness for the overall hotel, key market segmentations and outlets.
Lead and direct hotel asset development, including hotel and outlet collateral, photoshoots, etc.Manages creative direction of all hotel and outlet digital and marketing assets
Works with Food and Beverage team to identify opportunities and trends to implement promotional strategy to drive outlet revenue.
Curate unique programming in coordination with hotel operations that are distinctly Blossom Houston.
Serve as Blossom Houston brand ambassador for the hotel.
Manages the execution of PR events and promotions.
Present a positive company image through all phases of public and/or customer interaction
Interface positively with other departments, helping when needed
Manage the property's hotel and outlet websites and online listings including menus, ensure optimization for search engine PPC
Qualification Requirements:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above and are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and Experience:
Bachelor's Degree (hotel marketing preferred).Five years' experience in marketing / advertising / public relations.
Background encompassing hotel / resort marketing and advertising.
Language Skills:
Exceptional written, verbal and in person skills including etiquette and ability to work with the public.
Knowledge of communications skills, exceptional organization skills, ability to deal with diverse clientele, golf knowledge and or marina experience is an advantage.
Reasoning Ability:
Ability to solve practical problems and deal with a variety of variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee must be able to spend 50% of working day sitting and other 50% standing or walking.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
The noise level in the work environment is usually moderate.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
41 CFR c)#J-18808-Ljbffr
