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    Digital Communications Manager - Eugene, United States - American Association of Collegiate Registrars and Admissions Officers

    American Association of Collegiate Registrars and Admissions Officers
    American Association of Collegiate Registrars and Admissions Officers Eugene, United States

    3 weeks ago

    Default job background
    Description
    Digital Communications Manager

    Job no: 533652


    Work type:
    Officer of Administration


    Department:
    SSEM Strategic Communications


    Appointment Type and Duration:
    Regular, Ongoing


    Salary:
    $50,000 – $60,000 per year


    Compensation Band:
    OS-OA06-Fiscal Year


    FTE:
    1.0

    Application Review Begins
    May 8th, 2024; position open until filled

    Special Instructions to Applicants
    Please include the following in your online application to receive full consideration: 1. a resume including relevant work history, dates of employment, and education; and 2. three professional references. Candidates will be notified prior to references being contacted and have a chance to update information if necessary.

    Department Summary

    The Division of Student Services and Enrollment Management advances the University of Oregon's tradition of excellence by enrolling and retaining high-achieving scholars from Oregon, across the country, and around the world.

    We work on behalf of prospective students, current students, and their families through each phase of the enrollment process:
    the college search, admission, registration, financial aid, matriculation, transition, and onward to graduation.


    The Office of Strategic Communications within the Division of Student Services and Enrollment Management has responsibility for all communications with prospective students, current students, parents and families of current and prospective students, and other target audiences for the purposes of student recruitment and retention.

    The Office of Strategic Communications is made up of a team of 14 professional creatives including web developers, graphic designers, writers, photographers/videographers, CRM managers, and project managers.

    The office also includes student designers, writers, and photographers.

    Position Summary

    The Digital Communications Manager uses innovative communication strategies to contribute to the attainment of Student Services and Enrollment Management's short- and long-term goals, including enrollment, retention, graduation, community building, and development efforts.


    This position makes decisions with some independence and is responsible for sending millions of emails and thousands of text messages each year.

    The position works collaboratively with external audiences, internal leadership, and professional and student team members to develop strong digital communication plans that target subpopulations and complex email and text campaigns.

    This position makes decisions that impact the future direction of the Office of Strategic Communications and Marketing.

    Examples of responsibilities to be carried forth with exclusivity include developing messages and visual identity for email campaigns and other CRM assets, creating automated email and text campaigns, assisting with CRM systems health management and improvements, building and maintaining CRM-based portals, reports, and queries; managing texting, chat, and online meeting assets for SSEM units.


    Managing digital communications and data through CRM, texting, and chat is critical, as the recruitment and retention goals for SSEM are key to the success of the University of Oregon.

    Decisions also impact the ability of administrative, classified, and student staff to perform critical university work.

    The position represents the Office of Strategic Communications and Marketing, the Division of Student Services and Enrollment Management, the Division of Student Life, and by extension, the university as a whole.


    This position may travel to represent the university at public events for recruitment and must rely on sound judgment in discharging all duties.

    The successful candidate will have the ability to work effectively with faculty, staff, and students from a variety of diverse backgrounds.


    Hybrid, Remote Eligible:

    This position is based in Eugene with some level of flexibility including the option to work on-site, hybrid, or fully remote.

    All adjusted work arrangements require supervisor and leadership approval.

    Minimum Requirements


    • Bachelor's degree and two years of experience in strategic communications/communication strategy in higher education, enrollment management, or related field OR an equivalent combination of education and experience totaling six years.
    • Knowledge of and experience in CRM management.
    Professional Competencies


    • Outstanding project management skills.
    • Ability to bring a strategic orientation to daily work and decision-making.
    • Ability to balance multiple priorities and meet tight deadlines.
    • Ability to generate imaginative solutions and create cost-effective alternatives.
    • Strong presentation skills for reaching internal stakeholders and external audiences.
    • Ability to meet and manage frequent deadlines requiring a high level of accuracy and efficiency.
    • Patience, tact, resourcefulness, and the ability to remain calm under pressure are all necessary traits for this position.
    • Lead and set guidelines and strategy for campus-wide texting.
    • Ability to do basic HTML coding and work with web, CRM, client, and data teams to automate campaigns.
    • Ability to create mobile-responsible emails and content.
    Preferred Qualifications


    • Experience with large relational databases and SQL.
    • Three years of experience with student data.
    • Master's degree from an accredited institution.
    • Strong passion for and knowledge of technology, emerging media, and interactive strategy.
    • Knowledge and experience working with SQL.
    • Knowledge of Adobe Creative Suite and Chicago Manual of Style.
    • Experience serving the needs of diverse populations.
    • Verbal and written fluency in Spanish.

    FLSA Exempt:
    Yes


    Job Traveling :
    None
    #J-18808-Ljbffr
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