- Provide thought leadership, impacting/contributing to client's way of doing business with their key retailer on an ongoing basis
- Act as a change agent/impact player from both an internal and external perspective - contributing to both client and agency performance
- Expand assigned business through identification of growth opportunities within your retailer or class of trade
- Manage client relationships at the retail level to include shopper marketers, retail media, sales and insights teams.
- Demonstrate financial responsibility related to client scope of work, scope management and staffing needs.
- Build strong relationships with both client and retailer while working closely with cross-functional teams including consumer marketing, trade development, operations, merchandising, and category managers, directors and buyers
- Understand how an agency works and embracing the tools and continually learning about our ways of working
- Bachelor's degree in advertising, marketing, business, or related field
- Minimum of 10 years of marketing or advertising experience, preferably with a retailer or retail team.
- Dynamic personality able to effectively engage and influence a variety of audiences
- A wealth of industry knowledge including current trends, consumer packaged goods and retailer information, and business philosophies
- Motivational leadership, inspiring team to deliver top performance every day against assigned business
- Strategic thinking in the development of Shopper Marketing programs and management of day to day business
- Sound decision making skills
- Passion about business and dissatisfaction with status quo - always thinking of ways to improve/grow assigned client/business
- Strong listening skills and attention to detail
- Excellent verbal, written, presentation and interpersonal skills
- Desire to dig in and do what's needed to get the job done right.
- Some travel is required
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Director, Client Leadership - Chicago, United States - The Mars Agency
Description
The Mars Agency is an award-winning, independently owned global commerce marketing practice with a growth-for-clients focus. With talent spanning the Americas, Europe and Asia, we create breakthrough, connected commerce solutions by balancing the smartest humanity with the latest technology. The agency's latest MarTech platform, Marilyn, is the industry's first and only end-to-end commerce advisor.The Mars Agency is currently seeking a Director, Client Leadership to work from one of our hub locations. This position is responsible for developing in-depth knowledge and strong relationships, working closely with internal and external teams, leading the annual planning process, developing Shopper Marketing strategies for assigned brands/retailers and leading growth of assigned businesses. The ideal candidate will have a working knowledge of marketing within the regional grocery channel, relationships within those retailers' organizations and proven strategic abilities.
PRIMARY RESPONSIBILITIES:
The Mars Agency has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.
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