Senior Marketing and Communications Manager - Raleigh, United States - InsideHigherEd

Description

PG193396EP

No

Senior Marketing and Communications Manager

$75,000 - $80,000 (commensurate with experience)

Monday - Friday, 8:00 am - 5:00 pm; some evenings/weekends. Hybrid work scheduled may be available (up to 2 days per week remote).

Raleigh, NC

Arts Marketing

This position serves as a member of the Division of Academic and Student Affairs Marketing and Communications office, focusing on the arts programs at NC State. DASA MarComm provides strategic communications leadership, consultation, services, and support to advance the Division of Academic and Student Affairs brand and mission. This position will also help support the Department of Performing Arts and Technology in the University College.
Arts NC StateAt NC State, the arts are for everyone. The university supports and advances a collective of programs providing all NC State students with opportunities and experiences, regardless of the student's college or major, in the visual and performing arts. Programs include Crafts Center, Gregg Museum of Art + Design, NC State LIVE, and University Theatre.
Division of Academic and Student Affairs
The Division of Academic & Student Affairs (DASA) is where students discover connections and community. It is where students live, where they gather, where they improve themselves, each other, and their university. DASA is where students seek guidance and support, both in and outside of the classroom. The division serves all students at NC State through three integrated components: academic affairs, student affairs, and University College. The Division of Academic and Student Affairs is the place to work for values-driven faculty and staff who are passionate about promoting the success of the whole student.
NC State was named a great place to work in the 2022 Forbes annual survey as the best large employer in North Carolina. The Division of Academic and Student Affairs is the place to work for faculty and staff who are passionate about promoting the success of the whole student.

This position serves as the Senior Manager of Marketing and Communications for the Arts at NC State and is a member of the DASA Marketing and Communications department. As a DASA Marketing and Communications member, the Marketing and Communications manager will have support through a creative services team, web support, and dedicated marketing colleagues across the division.
The Senior Marketing and Communications Manager will work closely and provide guidance, strategy, and support to communications personnel across the arts to develop and execute comprehensive marketing and communication strategies to promote the various arts areas within the university. This includes the Crafts Center, Gregg Museum of Art & Design, NC State LIVE, University Theatre, Department of Performing Arts and Technology, and other related initiatives.
In addition, this role will:

• Develop and implement strategic marketing and communication plans aligned with the university and division strategic priorities and the unique objectives of the arts areas.
• Understand the needs and preferences of different constituencies, including students, patrons, faculty, and staff, and tailor marketing initiatives to effectively engage each group.
• Review current branding and develop a new, consistent and compelling brand image for the arts, maintaining brand integrity across all communication channels.
• Oversee the creation of high-quality, engaging content for various platforms, including social media, websites, email marketing, and print materials.
• Work closely with NC State University Communications and Marketing to generate coverage of arts events, programming and initiatives in local and national media outlets.
• Work closely with internal stakeholders to ensure seamless coordination of marketing efforts.
• Use data analytics for web, social media, email marketing, and ticketing tools to assess the effectiveness of marketing campaigns and make data-driven decisions for continuous improvement.
• Develop and manage budgets for marketing and communication initiatives, ensuring cost-effectiveness and optimal resource allocation.
• Develop and implement promotional strategies for specific events, including performances, exhibitions, and workshops.
• Establish and nurture partnerships with local communities, businesses, and organizations to enhance the university's presence in the arts scene.

• Other duties as assigned.

• Bachelor's degree in a discipline related to the area of assignment or an equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

• Demonstrated success with a minimum of 5-7 years of progressively responsible experience in marketing and communications, specifically within the realms of the arts, fundraising, and/or higher education.
• Demonstrated knowledge of all aspects of marketing, including media presence, public relations, strategic planning, branding, publications, e-marketing, and social media.
• Exceptional communication and interpersonal skills facilitating effective collaboration and working relationships with diverse constituencies.
• Proficient in writing with clarity, effectiveness, and persuasiveness. Possesses extensive knowledge of writing and editing methods.
• Proficient in managing multiple projects and priorities, adept at maintaining adherence to strict deadlines.

• Prior experience in arts marketing and communications is desirable
• Knowledge of WordPress or similar web content management systems.
• Familiar with events ticketing databases to determine targeted communications.

N/A

No

No

05/13/2024

Open Until Filled

In addition to your application, please include a cover letter, resume, and contact information for three professional references. For "Other Document (1)" please upload your portfolio. The portfolio can be samples of your work related to strategy, design, etc.

EHRA Non-Faculty

1.0

12 Month Recurring

Non Mandatory - Adverse Weather

Non Mandatory - Emergency Event

Arts Marketing

NC State University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, age, sexual orientation, genetic information, status as an individual with a disability, or status as a protected veteran. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact to speak with a representative at the Office of Institutional Equity and Diversity.

If you have general questions about the application process, you may contact Human Resources at or .

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.

NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.