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    Senior Business and Digital Analyst - Los Angeles, United States - Ergobaby

    Ergobaby
    Ergobaby Los Angeles, United States

    2 weeks ago

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    Description

    We are looking for an experienced and highly analytical Senior Business and Digital Analyst to play an important role in shaping our data-driven strategy. This position calls for an independent thinker with a knack for transforming complex data into actionable business insights. The ideal candidate will have the autonomy to drive initiatives while fostering a data-centric approach across the organization, especially in collaboration with our growth marketing initiatives.

    This role reports to our global head of marketing.

    Responsibilities:

    • Design and execute in-depth analyses of data from paid advertising (meta, google, tiktok, influencers), organic social media, e-commerce platforms, GA4, and other key sources.
    • Develop and refine SQL queries for efficient data extraction from our databases.
    • Construct insightful dashboards and reports in Qlik to visualize data clearly and support decision-making at all levels.
    • Proactively identify trends, patterns, and opportunities within the data, formulating strategic recommendations to enhance business performance.
    • Work closely with our Growth Marketing Leader to analyze marketing spend, identify areas for optimization, and drive greater efficiency in campaigns.
    • Collaborate with cross-functional teams (marketing, sales, product, etc.) to share insights, align strategies, and measure the impact of business initiatives.
    • Champion the use of data analytics throughout the company, advocating for data-informed decision-making.
    • Mentor and train other team members on analytics, sharing your expertise and setting best practices.

    Requirements:

    • Master's degree in Business, Marketing, Data Science, or a related field preferred
    • 5+ years of hands-on experience as a business or digital analyst, demonstrating progression in skills and leadership
    • Deep expertise in social media analytics, e-commerce analytics, and GA4, with a focus on marketing performance analytics
    • Strong analytical skills and the ability to translate complex data into compelling recommendations
    • Outstanding communication and presentation abilities, tailoring reports and recommendations to various stakeholders
    • Advanced SQL proficiency
    • Proven experience managing and utilizing Qlik for business intelligence
    • Strong self-direction and motivation; comfortable setting priorities and managing projects independently

    Benefits:

    • Flexible work-from-home
    • Competitive salary and benefits package
    • Be a key player in a growing and innovative company
    • High degree of autonomy to structure your work and drive impactful projects
    • Opportunity to collaborate closely with global company leadership
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