Director, Business Intelligence - Los Angeles, United States - Fitt Talent Partners

Description

• Analytics Instrumentation Strategy:
• Develop and execute a comprehensive analytics instrumentation strategy for our web and native app experiences.
• Collaborate closely with product and content teams to implement necessary analytics, ensuring alignment with our 2024 objectives.
• Define key metrics and KPIs that provide actionable insights into user behavior, engagement, and overall performance.
• AB Testing Strategy:
• Oversee and lead the AB testing program in collaboration with product and marketing teams.
• Establish criteria for test selection, frequency of testing, and methods for analyzing and interpreting test results.
• Drive a culture of experimentation and datadriven decisionmaking within the organization.
• BI Tooling Evaluation and Recommendation:
• Evaluate the existing end-to-end BI tooling suite and make recommendations for scaling the analytics data platform.
• Justify tooling choices based on scalability, compatibility with our needs, and potential for seamless integration.
• Work closely with the data engineering team to ensure a robust and scalable analytics infrastructure.
• Reporting Framework:
• Design and implement a robust reporting framework for delivering BI reports to various stakeholders.
• Develop key reports for board, executive, and companylevel updates on a daily, weekly, monthly, and quarterly basis.
• Ensure reporting consistency and accuracy, covering both digital and physical product performance.
• Cross-Functional Collaboration:
• Collaborate effectively with crossfunctional teams, including retail, DTC, marketing, content, and customer support.
• Develop and maintain a set of KPI accountability dashboards to align with departmental goals.
• Foster a collaborative environment where data insights drive strategic decisionmaking across the organization.
• Actionable Insights:
• Extract meaningful correlations from data to inform strategic business decisions.
• Translate data insights into actionable recommendations for improving the overall customer experience.
• Work closely with the Principal Data Analyst and the supporting team to ensure the highest quality of analytics and insight

• At least 5 years experience of managing a team of 3 or more data analysis. Experience

• Proven experience in product analytics, AB testing, and data interpretation.
• Handson leadership with a consumerobsessed and datadriven mindset.
• Experience managing endtoend BI tooling and analytics data platforms
• Experience with Customer Data Platforms is a plus.