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    Associate Director, Paid Search - New York, United States - Assembly Global

    Assembly Global
    Assembly Global New York, United States

    16 hours ago

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    Description
    We are Assembly, the modern global media agency that's part of Stagwell, the challenger network built to transform marketing. We're purpose-led through our core, and we help brands build connections with people through culturally relevant media experiences.

    We're at the cutting edge of data and tech-driven marketing, and we believe brand and performance media can work together to drive breakthrough business growth.


    ICYMI:
    Assembly was named Ad Age's first-ever Purpose-Led Agency of the Year atop the 2022 Ad Age A-List


    Assembly is looking for an Associate Director, Paid Search who will be accountable for all aspects of their assigned client's Paid Search campaigns.

    The candidate should have management qualities and experience to be able to mentor each of the positions under them (i.e., managers and coordinators).

    The role requires business acumen, experience in retail and e-commerce verticals, advanced technical knowledge of SEM technology, creative energy, and a passion for working in performance driven environments while fostering strong work ethic within the team.

    Responsibilities


    • Oversight of client performance-based programs - Orchestrate large-scale SEM programs
    • Set the strategic vision for all SEM programs
    • Work with Client Experience & Channel Leads to understand and execute integrated media solutions
    • Oversee a team that analyzes the results and provides optimization recommendations while the media is live
    • Handles Vendor relationships
    • Works with sophisticated bid management strategies
    • Work on advanced analytics
    • Present all QBR/Monthly/Weekly and ad-hoc documents
    • Responsible for overall media objectives and strategies that fulfill client business goals
    • Communicate/Troubleshoot changes to the field and technical teams relating to our tracking methodology
    • Looks at our products and associated available metrics - and advises how to use them / integrate them with overall platform
    • Act as a thought leader with innate curiosity and aptitude across paid search advertising. Be a trusted source for ongoing digital counsel and search education
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