Manager, Paid Search - New York, United States - Pfizer

Pfizer

Verified Company

New York, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

ROLE SUMMARY

ROLE RESPONSIBILITIES

Responsibilities include creating scalable products, integrating new technologies, and ensuring compatibility with diverse platforms to predict and manage personalization at scale, across diverse channels and segments.
Identify, evaluate, and launch new digital advertising products and partnerships.
Write and deliver technical requirement documents and artifacts required to enable the development of products, features, and infrastructure
Lead proofofconcepts, providing reference architectures and solution designs.
Collaborate within media and integrated marketing teams to optimize reach, engagement, and mROI.
Lead privacy and cookie deprecation strategies to futureproof media campaigns.
Manage advertising relationships with major social, content, video and mobile innovators in order to be first to test, adopt and shape innovative opportunities.
Provide assistance with or lead P&L.
Grow, develop, and uplevel the team by defining performance standards, strategy, and evolving the team to scale.
Be the point person for cross organizational communication & GTM communications for the product suite.
Scale the Product function, evolve our/thinking culture, driving new ways to engage.
Drive design of crossfunctional, company goallevel projects.
Think and plan quarters to years ahead.
Provide clear feedback, coaching, career development guidance across Product function.
Design the team structure/shape to meet the business needs.
Grow the team's performance, set clear expectations and goals, and ensure the team reaches them.

QUALIFICATIONS

BA/BS required
5+ years of agency or clientside Hands on Keyboard Search expertise (Healthcare experience preferred but not required)
Indepth knowledge of paid search platforms, including Google Ads and Bing Ads
Strong analytical skills and proficiency in Google Analytics or other analytics tools
Experience with keyword research, ad copywriting, and landing page optimization
Ability to manage budgets effectively and demonstrate a positive ROI
Excellent communication and collaboration skills
Ability to work effectively and collaboratively in a teambased environment
Strong communications skills, and ability to translate concepts for a wide variety of audiences
Understanding of media measurement norms, evolving landscape, and industry standards
Analytical skills and proficiency in Paid Search tools and analytics platforms

Additional Job Information:

Last Date to Apply:
April 30, 2024

Locations:
New York, NY or Collegeville, PA

Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations.

These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure.

Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act.

Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government.

If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.

Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.

Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.

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