Paid Search - New York, United States - FanDuel

FanDuel
FanDuel
Verified Company
New York, United States

3 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

ABOUT FANDUEL


FanDuel Group ("FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues.

The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.

FanDuel has a presence across all 50 states with approximately 17 million customers and 28 retail locations. FanDuel is based in New York with offices in New Jersey, Georgia, California, Oregon, Canada and Scotland.


Its networks FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer over-the-top platforms.

FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (


NYSE:
FLUT).


THE ROSTER
At FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams.

We're dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career.

So, what does "winning" look like at FanDuel? It's recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers.

Make no mistake, we are here to win, but we believe in winning right. That means we'll never compromise when it comes to looking out for our teammates.

From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves.

At FanDuel, our principle of "We Are One Team" runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.


THE POSITION
Our roster has an opening with your name on it


We're on the lookout for a dynamic Paid Search & Affiliates Manager to lead our Casino marketing team's Paid Search and Affiliate Marketing efforts.

Ideal for someone with a deep interest in digital advertising technology and the high-growth casino gaming industry, this role is perfect if you're ready to take ownership of paid search campaigns and drive success in a vibrant team environment.


THE GAME PLAN
Everyone on our team has a part to play

  • Own and lead the comprehensive strategy, execution, and optimization of Paid Search campaigns and affiliate marketing initiatives, ensuring they align with our overall marketing goals.
  • Provide strategic insights on the performance of both Paid Search and affiliate marketing campaigns, including analysis on key metrics, competitive landscape, and creative performance across daily, weekly, and monthly intervals.
  • Work closely with Analytics, Media Ops, Integrated Campaign Marketing, Commercial, and Growth teams to craft and execute effective campaign strategies for both Paid Search and affiliate channels.
  • Guarantee the highest quality in campaign implementation and asset delivery. Coordinate with external partners, including affiliates and networks, to meet project deliverables and maximize the effectiveness of our affiliate program.
  • Leverage data and indepth expertise to propose enhancements for channel performance, with a specific focus on optimizing affiliate partnerships and Paid Search tactics.
  • Manage budgets with precision across both Paid Search and affiliate marketing efforts, overseeing invoicing, reconciliations, and partner authorizations to ensure fiscal discipline.
  • Own the relationship with key partners, such as Google, Apple and key iGaming affiliates
  • Act as a mentor to junior team members, promoting growth within the team and overseeing the integration of affiliate marketing strategies into our broader marketing efforts.

THE STATS
What we're looking for in our next teammate

  • 5+ years of experience in managing Paid Search channels (Google Ads, Bing Ads, and Apple Search Ads) with a proven track record of success, particularly in a leadership role.
  • Strong working knowledge of affiliate marketing is highly desirable
  • Bachelor's degree in marketing, business, or a related field, or equivalent experience, with a strong academic record.
  • Deep knowledge of performance marketing and media metrics (CPC, CPM, CPI, CPA, & LTV), with a keen understanding of their interplay and impact.
  • Comfortable managing concurrent projects in an everevolving, fastpaced landscape
  • Proven ability to navigate highpressure environments while managing multiple projects seamlessly.
  • Strong analytical skills, with a comprehensive understanding of data analysis methods to inform decisionmaking and performance optimization.
  • Exceptional communication skills, both written and verbal. Capable of building strong internal and e
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