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    Marketing Manager - Syracuse, United States - Money Fit by DRS

    Money Fit by DRS
    Money Fit by DRS Syracuse, United States

    3 weeks ago

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    Description

    JOB DESCRIPTION

    JOB TITLE:
    Marketing Manager


    STATUS:
    Exempt


    DEPARTMENT:
    Sales and Marketing


    REPORTS TO:
    Vice President of Customer Experience
    FULL/PART-


    TIME:
    Full-time


    PREPARED BY:
    KC/TJ/JF 1/24


    SALARY RANGE:
    $75,000 - $110,000


    OUR CULTURE:
    At Northland, we don't believe in ceilings. We encourage personal and professional development by maintaining a challenging yet rewarding work environment.

    We believe we you are the creator of your own destiny and that you will make the most of your career through hard work, dedication, and initiative.


    THE MISSION:


    To make a positive impact on the business community and generate sales leads by spreading awareness of Northland's products, services, and value.


    SUMMARY ROLES/RESPONSIBILITIES:
    Develop and manage the Marketing & Communications strategy
    The generation of leads
    Sales & Marketing campaign process
    Overall Brand Recognition
    Business Development
    Customer Experience
    Content Creation

    JOB DUTIES:
    Develop and execute strategic marketing plans that align with the company's overall business objectives.
    Manage and oversee the marketing team, including providing guidance and mentorship.
    Develop and implement marketing campaigns across a variety of channels, including digital, social media, public relations, and events.
    Ability to assess the marketing campaign's success.
    Manage the marketing budget and track ROI.
    Conduct market research and analyze data to identify trends and opportunities.
    Works closely with the Product Team to help identify new products as well as market new products.
    Provide feedback on new products as well as new geographical areas.
    Provide sales teams with demographics by products and lists of businesses that align with that profile.
    Develop and manage relationships with key influencers and media outlets.
    Stay up to date on the latest marketing trends and technologies.

    MANAGEMENT EXPECTATIONS:
    The Marketing Manager is responsible for understanding their strengths and weaknesses and striving towards continuous skill-set improvement in areas associated with the Management Expectations:
    Team Building
    Staffing
    Process
    Training & Development


    MINIMUM JOB QUALIFICATIONS:
    Strong writing acumen
    Ability to understand Northland's strengths and market them accordingly
    1 year of management of 2 or more direct reports
    Ability to create a marketing strategy and have metrics to measure success


    PREFERRED JOB QUALIFICATIONS:
    At least 5+ years of marketing experience.
    Bachelor's degree in marketing or communications
    Outsourcing and communication experience.
    Ability to roll up your sleeves and work both independently and cooperatively in a fast-paced environment
    Sharp critical thinking skills
    Production management experience required
    Previous experience managing a team and external vendors
    A strong eye for design
    Excellent Writing, proofreading, editing and video skills
    Industry experience strongly preferred
    Experience with HubSpot desired
    Experience with search engine optimization is a plus
    Experience in design programs, i.e. InDesign, Photoshop is a plus
    Active online social media presence


    SCORECARD METRICS:
    Marketing to Sales Lead

    Number of Leads Generated by:
    Direct Mail
    Video Content
    Google, FB, LinkedIn, etc.

    Appointments set
    Total Traffic


    PHYSICAL ACTIVITIES AND REQUIREMENTS:
    Ability to reach, sit, stand, walk, push, pull, lift, use fingers, grasp, feel, talk, hear, and perform repetitive motions.

    Ability to exert up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects.


    EQUIPMENT AND MACHINES USED:
    Ability to use voicemail, telephone, calculator, computer, printer, and photocopier.


    ENVIRONMENTAL CONDITIONS:
    The employee is not substantially exposed to adverse environmental conditions.


    EMPLOYER'S DISCLAIMER:
    All offers of employment are contingent on successful results from a background check.

    If results are not acceptable to the company, the company reserves the right to rescind its conditional offer of employment.

    All requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

    This job description in no way states or implies that these are the only duties to be performed by the employee holding this position.

    Employees will be required to follow any other job-related instructions and to perform any other job-related duties required by their office.

    This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship.
    We are an equal opportunity employer.

    We consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status.

    #J-18808-Ljbffr
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