Jobs
>
Syracuse

    Senior Manager, Marketing - Syracuse, United States - AEG

    AEG
    AEG Syracuse, United States

    3 weeks ago

    Default job background
    Description
    LEGENDS
    Founded in 2008, Legends' operating divisions worldwide include - Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Legends IQ, Attractions, and Growth Enterprises - offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit and follow us on Twitter and Instagram @TheLegendsWay.

    THE PROJECT
    Syracuse Athletics and Legends announced a 10-year partnership in November 2021 that integrates data and analytics, marketing, 'Cuse Athletics Fund annual giving, premium seating, and general ticket sales initiatives into a single revenue-driven approach. Legends' unique fundraising platform, an essential service embraced by higher education, identifies effective fan and donor engagement strategies to amplify philanthropic giving and other opportunities. The partnership will also ensure that the Orange build upon their legacy of supporting student-athletes in the classroom and on the playing fields.

    Currently, Syracuse Athletics is embarking on the JMA Dome Transformation Project. Home to not one, but five Syracuse Athletics programs, the JMA Dome is the center of the Syracuse spots experience and the premier entertainment venue in central New York. Legends plays an integral role in this project, managing and executing the communications and sales strategy as we introduce new premium offerings throughout the venue to create a first-rate experience for donors and fans. Legends also partners with Syracuse University's Falk College of Sport & Human Dynamics to provide education, mentorship, and career opportunities to students.

    THE ROLE
    As a member of the Syracuse Athletics team, the Sr Manager, Marketing is primarily responsible for driving revenue through the sale of tickets, donations, VIP experiences and premium hospitality packages for football, men's and women's basketball, men's and women's lacrosse, and the 'Cuse Athletics Fund. We are seeking an experienced team member with a positive, results-oriented approach who can communicate clearly across all platforms and work diligently to create, initiate, manage and direct marketing strategies to promote sales, create awareness, generate interest, maximize attendance, generate revenue, and enhance the overall fan experience. The Sr Manager, Marketing will work under the guidance of the General Manager, and Syracuse Athletic leadership.

    ESSENTIAL FUNCTIONS
    • Collaborate with department leadership to establish annual campaign goals.
    • End-to-end management of simultaneous, highly-targeted, digital marketing campaigns.
    • In conjunction with internal and external teams, create, initiate, manage and measure marketing campaigns to meet the financial goals of the athletic department.
    • Responsible for constructing, implementing and executing strategic content, marketing, and data campaigns designed to drive revenue centered on the sale of tickets, donations, VIP experiences and premium hospitality packages.
    • Construct campaigns for the purposes of customer acquisition, expansion and retention. The campaigns will leverage digital and direct marketing assets including but not limited to email, mass texting, social media, events, paid search, display ads, retargeting and direct mail.
    • In concert with the data and sales teams, identify target audience segments for specific campaign, while developing personalized messaging that resonates with each persona.
    • Plan, develop, and implement comprehensive paid media strategies to convert audience to directly purchase and/or to drive new leads through Facebook, Instagram, LinkedIn, YouTube, Google search, programmatic display ads, radio, billboard, print and more.
    • Consistently monitor and optimize paid marketing efforts to maximize ROI and identify gaps in current strategies.
    • Analyze campaigns to determine and evaluate key measurables including Cost Associated per Lead, Online Marketing ROI (return on investment), Customer Conversion Rates, ROAS (return on ad spend) and other KPI's (key performance indicators) to help shape future marketing strategies and elevate best practies to clients.
    • Ideate and implement new promotions and campaigns to develop brand awareness, grow the audience, increase engagement, and drive revenue.
    • Must illustrate strong interpersonal skills to gain consensus for planned campaigns, negotiate tight deadlines and unite teams with a single campaign vision and voice. Experience in building and integrating marketing teams and programs is a must.Strong digital marketing experience is required.This talented, creative and driven marketer is able to easily manage multiple campaigns at once, adhering to deadlines and meeting and exceeding all campaign goals.
    • Work closely with internal marketing team members, as well as our partners at Syracuse, to strategize, maintain, and execute marketing and content strategies 90+ days in advance.
    • Understand our audience, our competition and build content that drives customer engagement and traffic.
    • Responsible for the leadership, training, coaching, performance and evaluation of the marketing staff.
    QUALIFICATIONS

    To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.
    • Bachelor's degree or equivalent.
    • 5+ years in marketing and marketing related field at a digital marketing agency or a brand heavily engaged in digital conversion.
    • Experience overseeing a team of marketers is strongly preferred.
    • Ability to prioritize and meet competing deadlines independently.
    • Ability to manage multiple task simultaneously, while remaining organized, efficient and calm under pressure.
    • Proven experience planning and implementing strategic and targeted marketing campaigns is required.
    • Proven ability to work collaboratively in a team-oriented environment.
    • Possesses effective project management skills.
    • Professional verbal and written communication skills.
    • Candidate must have a strong work ethic.
    • Experience using email platforms like TM1 and Eloqoa is preferred.
  • Everson Museum Of Art

    Marketing & Communications Manager

    3 weeks ago

    Everson Museum Of Art Syracuse, United States

    The Everson Museum of Art seeks a highly motivated, experienced, and detail-oriented Marketing and Communications Manager to join its dynamic and growing team. · The Marketing and Communications Manager reports to the Marketing and Development Director and is responsible for the ...

  • Avispa

    Marketing Manager #PP

    4 weeks ago

    Avispa Syracuse, United States

    Marketing Manager PMOUNTJP #PP · A leading digital streaming network is seeking a Marketing Manager. The successful candidate will collaborate with cross-functional teams on go-to-market implementation in our owned, earned and paid media channels. The ideal candidate has 6-8+ ye ...

  • Everson Museum of Art

    Marketing & Communications Manager

    3 weeks ago

    Everson Museum of Art Syracuse, United States

    The Everson Museum of Art seeks a highly motivated, experienced, and detail-oriented Marketing and Communications Manager to join its dynamic and growing team. · The Marketing and Communications Manager reports to the Marketing and Development Director and is responsible for the ...

  • Everson Museum of Art

    Marketing & Communications Manager

    4 weeks ago

    Everson Museum of Art Syracuse, United States

    The Everson Museum of Art seeks a highly motivated, experienced, and detail-oriented Marketing and Communications Manager to join its dynamic and growing team. · The Marketing and Communications Manager reports to the Marketing and Development Director and is responsible for the ...

  • Pinckney Hugo Group

    Marketing Account Manager

    2 weeks ago

    Pinckney Hugo Group Syracuse, United States

    Account Manager, Account Services Department · If you're looking to grow a career in marketing and advertising, PHG is a pretty great place to do it. Are you all about great account service? Knowledgeable in a range of advertising and marketing disciplines? Ready to continue to ...

  • ThinkTank LLC

    Direct Market Manager

    2 weeks ago

    ThinkTank LLC Syracuse, United States

    Job Description · Job DescriptionThinkTank Telecom, LLC is actively seeking a motivated and entrepreneurial Direct Market Manager to lead our expansion efforts in New York - Syracuse. As the cornerstone of our mission to enhance connectivity, your role will focus on enrolling new ...

  • Sinclair Broadcast Group

    Marketing Sales Manager

    3 weeks ago

    Sinclair Broadcast Group Syracuse, United States

    WSTM NBC3, WTVH CBS5 & CW6 is seeking a Marketing Sales Manager to grow a high performing sales team that exceeds revenue goals for both Broadcast Television and Digital objectives by driving client results through creative multi-platform marketing solutions. This person will bec ...

  • Money Fit by DRS

    Marketing Manager

    4 weeks ago

    Money Fit by DRS Syracuse, United States

    JOB DESCRIPTION · JOB TITLE: Marketing Manager · STATUS: Exempt · DEPARTMENT: Sales and Marketing · REPORTS TO: Vice President of Customer Experience · FULL/PART-TIME: Full-time · PREPARED BY: KC/TJ/JF 1/24 · SALARY RANGE: $75,000 - $110,000 · OUR CULTURE: · At Northland, we don ...

  • Morse Manufacturing Co. Inc.

    Marketing Manager

    4 weeks ago

    Morse Manufacturing Co. Inc. Syracuse, United States

    For 100 years, Morse Manufacturing has offered the most extensive line of drum handling equipment anywhere in the world and has introduced virtually every major product innovation in the drum-handling marketplace. Every product Morse produces is of superior quality and is manufac ...

  • Morsedrum

    Marketing Manager

    4 weeks ago

    Morsedrum Syracuse, United States

    For 100 years, Morse Manufacturing has offered the most extensive line of drum handling equipment anywhere in the world and has introduced virtually every major product innovation in the drum-handling marketplace.Every product Morse produces is of superior quality and is manufact ...

  • MACNY's Job Board

    Marketing Manager

    4 weeks ago

    MACNY's Job Board Syracuse, United States

    Overview: · Armoured One located in Syracuse, NYis recruiting for a Marketing Manager. · This position, under the direction of the Director of Sales, is responsible for overseeing the companys digital media campaign operations. · Location: Syracuse (not remote); Employment Ty ...

  • Legends

    Senior Manager, Marketing Syracuse University

    3 weeks ago

    Legends Syracuse, United States

    LEGENDS · Founded in 2008, Legends' operating divisions worldwide include - Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Legends IQ, Attractions, and Growth Enterprises - offering clients and partners a 360-degree data and analytics fue ...

  • Legends

    Senior Manager, Marketing Syracuse University

    4 weeks ago

    Legends Syracuse, United States

    LEGENDS · Founded in 2008, Legends' operating divisions worldwide include - Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Legends IQ, Attractions, and Growth Enterprises - offering clients and partners a 360-degree data and analytics fu ...

  • Baxter Healthcare Corporation

    Associate Manager, Global Product Marketing

    1 day ago

    Baxter Healthcare Corporation Syracuse, United States

    This is where you save and sustain lives · At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outc ...

  • Avispa

    Content Marketing Manager

    5 days ago

    Avispa Syracuse, United States

    R · A leading music streaming company is seeking a Content Marketing Manager. The successful candidate will play a pivotal role in driving the success of our sales marketing efforts through the strategic analysis and optimization of our sales marketing content. He/she will be re ...

  • INFICON

    Marketing Communications Manager

    2 weeks ago

    INFICON Syracuse, United States Full time

    Company Description · INFICON is a leading provider of innovative instrumentation, critical sensor technologies, and Smart Manufacturing/Industry 4.0 software solutions that enhance productivity and quality of tools, processes, and complete factories. These analysis, measurement ...

  • INFICON

    Marketing Communications Manager

    4 weeks ago

    INFICON Syracuse, United States

    Company DescriptionINFICON is a leading provider of innovative instrumentation, critical sensor technologies, and Smart Manufacturing/Industry 4.0 software solutions that enhance productivity and quality of tools, processes, and complete factories. These analysis, measurement and ...

  • Pinckney Hugo Group

    Marketing Account Manager

    1 week ago

    Pinckney Hugo Group Syracuse, United States

    Account Manager, Account Services Department · If you're looking to grow a career in marketing and advertising, PHG is a pretty great place to do it. Are you all about great account service? Knowledgeable in a range of advertising and marketing disciplines? Ready to continue to ...

  • Pinckney Hugo Group

    Marketing Account Manager

    2 weeks ago

    Pinckney Hugo Group Syracuse, United States

    Account Manager, Account Services DepartmentIf you're looking to grow a career in marketing and advertising, PHG is a pretty great place to do it. Are you all about great account service? Knowledgeable in a range of advertising and marketing disciplines? Ready to continue to buil ...

  • Sinclair Broadcast Group

    Marketing Sales Manager

    4 weeks ago

    Sinclair Broadcast Group Syracuse, United States

    WSTM NBC3, WTVH CBS5 & CW6 is seeking a Marketing Sales Manager to grow a high performing sales team that exceeds revenue goals for both Broadcast Television and Digital objectives by driving client results through creative multi-platform marketing solutions. This person will bec ...