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    Marketing & Communications Manager - Syracuse, United States - Everson Museum of Art

    Everson Museum of Art
    Everson Museum of Art Syracuse, United States

    2 weeks ago

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    Description

    The Everson Museum of Art seeks a highly motivated, experienced, and detail-oriented Marketing and Communications Manager to join its dynamic and growing team.

    The Marketing and Communications Manager reports to the Marketing and Development Director and is responsible for the execution of all communications and marketing activities for the Everson Museum, including advertising, eMarketing, media relations, email marketing, website, social media, and audience development efforts. The Marketing and Communications Manager will play a key role in an overall innovative marketing and communications strategy that effectively attracts and retains a diverse and large audience for the Everson Museum and its programs.

    RESPONSIBILITIES

    Vision and strategic framework for marketing and communications

    • Develop and implement a strategic communications and marketing plan to maximize awareness of and audience for the Museum and its programs
    • Generate visibility in local, regional, and national markets for exhibitions and programs
    • Identify and target key audiences to build awareness and engagement
    • Manage Museum messaging priorities (short- and long-term), creating consistent brand profile across all marketing, media relations, and communications platforms
    • Provide regular reports and overviews to Museum leadership about all communications and marketing initiatives

    Public relations and communications efforts

    • Alongside the Director, create and manage media relations and public information strategies-local, regional, and national
    • Manage outside public relations contractors as needed to achieve maximum value and results
    • Execute production of all media relations efforts-releases, alerts, interviews, and pitches
    • Be a spokesperson for the Everson and act as media relations liaison during press previews and visits, when needed

    Marketing and branding efforts

    • Assist in developing and implementing integrated marketing plans for exhibitions, public programs, fundraising campaigns, and special events
    • Oversee all media buys and promotional partnerships
    • Represent the Museum and build partnerships in citywide promotion and tourism efforts
    • Supervise all photography and videography and outside contractors

    Graphic design

    Assist in the creation of print and digital marketing materials

    Maintain website updates, including page creation and listing s for events, classes, activities, exhibitions, etc.

    Gather content and lay out the weekly e-newsletter

    Work with the curatorial staff to design and produce exhibition catalogs

    Design and produce the Everson's twice-annual Bulletin publication

    When needed, take quality photos of building, galleries, and activities for use in collateral, on social, and on the website

    Social Media

    • Work with the Director of Marketing and Development, develop and execute a results-driven social media strategy
    • Develop and curate engaging content for all Everson social media platforms
    • Assist in the creation and editing of written, video, and photo content
    • Maintain unified brand voice across different social media channels
    • Maintain a social media calendar
    • Monitor social media channels for industry trends
    • Review analytics and create reports on key metrics

    QUALIFICATIONS

    • Minimum of three years experience in marketing, advertising, creative, content development, social media, and public relations preferably in a museum, cultural, or entertainment venue, or nonprofit organization
    • Must have strong computer skills and experience with Microsoft Office, Adobe Creative Suite, database management and content management systems
    • Results-proven track record of developing and implementing successful and innovative marketing and communications strategies
    • The ability to work within a fast-paced environment, juggle multiple projects simultaneously with ability to prioritize
    • The ability to work as a team player, mentor junior staff and interns, and work with multiple constituencies
    • Strong interpersonal, communication, and organizational skills
    • Flexibility to work occasional evenings and weekends for Museum events

    Submit a letter of application, resume, references to dtricase@.

    • Everson Museum of Art is committed to maintaining a work place free of unlawful discrimination based on race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), age, physical or mental disability, citizenship, military status, including past, current or prospective service in the uniformed services, genetic information, predisposing genetic characteristics, marital status, partnership status, reproductive decision-making, sexual orientation and any other characteristics or other protected classes recognized by applicable federal, state or local law. Everson Museum of Art is fully committed to equal opportunities for all employees.
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