- Internalizes and represents the voice of the customer throughout the product lifecycle.
- Performs competitive analysis and conducts market research in partnership with product marketing
- Serves as a subject matter expert in the audience space, working with customers, vendors (DMPs, CDPs, Data Marketplaces), and internal teams to enhance product capabilities
- Participates in the strategic planning for enhancements to audience products and own/ maintain a product roadmap that clearly articulates where our products are heading
- Concisely communicate and/ or present trends, opportunities, and risks for audience product features/benefits.
- Conducts feasibility assessments, capability gap analysis (i.e., what is wanted vs. what is attainable) and is able to prioritize implementation with a bias toward revenue
- Synthesizes all aspects of product features/ capabilities for successful release, coordinating across several internal teams including design, engineering, sales, marketing, services, legal, etc.
- Other duties and responsibilities as assigned.
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
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Product Manager - New York, NY, United States - Comcast Corporation
Description
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we're making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.Job Summary
As a product manager for Freewheel's audience products, you'll be responsible for the end-to-end design and implementation of features that our customers will use to run their audience targeting efforts across both the buy and sell side. In addition to gathering requirements, designing features, and maintaining accurate roadmaps, this role is responsible for aligning cross-dependencies with adjacent product organizations and works closely with product marketing, finance, legal, sales, and services teams to ensure the successful launch and adoption of features for Freewheel's audience products. This job is an individual contributor role that does not have direct responsibility for supervision or performance management of staff.Job Description
Core Responsibilities
Employees at all levels are expected to:
Disclaimer:
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years