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    Social Media Analytical associate - New York, United States - V R Della IT Services Private Limited

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    Description
    *Responsibilities:

    • Media, Creative and Account Management
    ◦ Plan, execute and manage paid social media channels, with an emphasis of Facebook, Instagram and Pinterest

    ◦ Includes buying, tagging, optimization, and reporting for brands and responsibility of multi-million-dollar budgets

    ◦ Collaborate with media agency planning teams to incorporate tactical media plans and insights into holistic media deliverables (i.e. plans, reports, etc.) that are regularly presented to brand and creative agency teams

    ◦ Lead and manage daily media optimizations, collaborating with creative agencies to lead creative optimization process

    ◦ Help manage the administration and billing operations of North America infrastructure across social media accounts


    • Measurement, Data and Analytics:
    ◦ Identify, develop and advocate for relevant pilots to support the brand and business strategies and learning agendas

    ◦ Lead testing and analysis of social media campaign performance metrics, using internal social analytics and ROI measurement tools to optimize performance and meet business objectives

    ◦ Organize, analyze multiple datasets into regular reports that deliver actionable insights and presentations to inform planning and optimization for future media and content strategies

    *Required:

    • At least 1 year of experience in digital or social; preferably directly managing and buying paid social for a major consumer packaged goods or luxury brand
    • BA or equivalent
    • Expert Excel skills
    • Experience in using social media analytics platforms such as Sprinklr or native channel analytics such as Facebook Insights/Business Manager
    *Preferred:

    • Knowledge, love and curiosity for social data and the impact it can have on the business
    • Work with large data sets
    • Demonstrated critical thinking ability
    • Proven ability to manage multiple projects at a time while paying attention to detail
    • Deep understanding of social media data caveats by channel and how these caveats can affect reporting
    • Excellent verbal and written communication skills
    • Confidently lead debrief sessions, often to a senior audience
    • Self-starter who is comfortable with a rapidly changing environment
    • Agile, energetic, relentless drive to succeed, TEAM player
    • Used to working with a variety of stakeholders and building relationships
    • Deal with a large volume of requests and know how to prioritize workload
    • Bonus:
    ◦ Experience with social listening platforms

    ◦ Knowledge in SQL, Salesforce, statistical tools and/or programming

    *Additional information:

    Summary:
    Looking for Social Media Associate with 1 year of minimum experience in using social media analytics platforms such as Sprinkl

    Skills:
    r or native channel analytics such as Facebook Insights/Business Manager. Good experience in social listening platforms.

    HM is looking for a self-starter with proficiency in excel and excellent experience working in cross team communications including stakeholders.

    All other additional details are in JD

    Travel needed for this role? — No

    *Required Skillset:

    • Experience in using social media analytics platforms such as Sprinklr or native channel analytics such as Facebook/META
    • Data analytics - Organize, analyze multiple datasets into regular reports

    Preferred Skills:
    Knowledge in SQL, Salesforce, statistical tools and/or programming


    Education:
    BA/Bachelor's Degree


    Role Type:
    Hybrid, 3 day onsite and 2 days remote

    Shift type:
    Day Shift, 8 hours per day and 40 hours per week, Monday to Friday


    Job Types:
    Full-time, Contract


    Pay:
    $ $45.61 per hour


    Benefits:

    • Flexible schedule
    • Health insurance

    Schedule:

    • 8 hour shift
    • Day shift
    • Monday to Friday

    Experience:

    • Social media strategy: 3 years (Preferred)
    • Sprinklr: 1 year (Preferred)
    * statistical tools and/or programming: 1 year (Preferred)


    Ability to Commute:

    • New York, NY Required)

    Work Location:
    In person


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