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    Copywriter - New York, United States - Hirewell

    Hirewell
    Hirewell New York, United States

    3 weeks ago

    Hirewell background
    Description

    We are hiring a contract, Copywriter for our client in the CPG space.

    Quick Details:

    • 6-12 Month Contract
    • Part-Time hours per week)
    • Hybrid 2x a week in the NYC office
    • Looking for someone with experience in the CPG or Retail Industry creating Digital, Social, Web, EComm, and Product Content.

    Description:

    They are seeking a Creative Copywriter to join their Marketing Department. This role focuses on developing the brand's tone of voice across various channels, including packaging, digital, and social platforms. The ideal candidate possesses a versatile writing style, blending creativity with strategic thinking to craft messaging that resonates with diverse target audiences and meets business objectives. Previous experience in shaping a brand's tone of voice is preferred.

    The Creative Copywriter will play a crucial role in maintaining the brand's equity by leading the development and execution of tone of voice across targeted platforms. Reporting to the Senior Associate Brand Manager, they will be responsible for creating innovative copy that connects with consumer targets and drives action. They must be adept at adjusting the voice, style, and other characteristics of messaging based on the product line, channel, and consumer segmentation. Additionally, they will develop a deep understanding of the brand, legal and regulatory requirements, and consumer research to ensure consistent messaging.

    In addition to creating compelling copy, the Creative Copywriter will educate the organization on industry standards, best practices, and channel trends. They will work on key channels such as Shopper Marketing, Customer E-commerce, Brand Website, Packaging, and Social Media, tailoring content to each platform's requirements and audience.

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