Copywriter, Global Brand Studio - New York, United States - TikTok

TikTok

Verified Company

New York, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Responsibilities
About Us
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy.

TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.

Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team

The vision of the Global Business Marketing Team is to create a global brand that amplifies our mission and establishes TikTok as a unique and critical investment for the industry we serve.

Fostering best in class creative work on our platform, inspiring the industry through storytelling and showcasing our unique business brand at scale is the core focus of our collective team.

Our purpose is to inspire, educate and unlock the possibilities on TikTok for the marketing community and businesses of all sizes.

TikTok's Global Brand Studio produces business entertainment that promotes TikTok-first thinking, servicing global business marketing teams and regional business marketing teams through a scalable approach.

The studio is comprised of world-class production experts, designers, and events professionals dedicated to showing our agency partners and clients how best to show up on TikTok.

We have a passion for, and deep knowledge of TikTok as a platform, and are full of ideas that will help propel the platform into the future.

The Global Brand Studio Copywriter will be responsible for writing compelling copy for some of TikTok's most influential B2B campaigns and event moments.

The Copywriter will be responsible for ensuring creativity and joy are central to everything we make and put out into the industry ecosystem.

This position reports to the Supervising Creative Director.

Responsibilities:

Collaborate closely with Creative Development, Design, and Events teams to write clear, sharp, and creative copy for a wide variety of marketing campaigns, initiatives, and experiential events
A passion for cultural trends both on and off of the TikTok platform, and an understanding of how to shape these insights to meet a business purpose or objective
Interpret briefs from stakeholders and partners to understand project requirements for campaigns and major tentpole events
Ideate and concept for a range of executions, with the ability to articulate strategy, set a creative vision, and pitch ideas to crossfunctional stakeholders and leadership
Creative flexibility and expertise writing stage scripts, video scripts, experiential copy, website copy, and lots of things in between
Collaborate with crossfunctional colleagues and departments on large
Translate ad products and services into understandable and interesting language that encourages audiences to interact and engage
Edit and proofread copy as needed, giving direction to third party partners or other internal writers
Use SEO principles to maximize copy's reach
Manage multiple projects simultaneously and autonomously, adhering to deadlines and ensuring highquality deliverables
Attend project meetings and presentations to provide creative input and address any copyrelated concerns or challenges
Develop and maintain strong relationships with Global Brand Studio disciplines and crossfunctional partners to ensure seamless execution of projects
Conduct postproject evaluations and analyze feedback to continuously improve our messaging
Provide accurate and frequent status reporting to Supervising Creative Director and within Global Brand Studio team

Qualifications:

Minimum Qualifications

Minimum 4 years of proven experience as a copywriter with a strong portfolio demonstrating expertise in concept development, creative writing, and ability to maintain brand voice and tone.
Excellent writing, editing and proofreading skills to effectively convey ideas and collaborate with internal teams, stakeholders, and crossfunctional partners.
Great organizational skills and the ability to prioritize tasks effectively.
Detailoriented with a collaborative spirit.
Knowledge of online content strategy and creation.

Preferred Qualifications

Agency and marketing experience preferred.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity an