Erin Knitis

My strategy insights, concepts, & copy have helped Jameson successfully launch its Orange line extension, Citibank bring in $23 BILLION dollars, Emory University gain millions in new contributions, & multiple agencies win dozens of big-money new biz pitches. Now let’s see what I can do for you!

Some key achievements: 

* Managing entire Western Hemisphere copywriting infrastructure dedicated to IBM for Hogarth

* Overseeing & executing successful advertising on global lines of business for many Fortune 500s

* Creating special product offers, exclusive events, & advertising to bring back $23B in deposits for Citibank

* Developing the insights, strategy, & omnichannel ads for Emory University’s current 5-year capital campaign, responsible for millions in new contributions

* Spearheading a Director-level team to rebrand the True Colors Fund (Cyndi Lauper’s organization working to end LGBTQ+ youth homelessness) & pro bono work for GEMS (serving women escaping sex trafficking)

* Hand-picked from hundreds to serve as Creative Lead & Mentor for summer interns’ pitch project

* Integral in winning 4 multimillion-dollar omnichannel new biz pitches in a row for Publicis

* Leading Tribeca MedSpa’s COVID-closure marketing, leading to product sales over $50k & gift card sales of $40k in 5 weeks, which typically brought in $100k & $200k annually, respectively

* Strategizing & writing all comms & collateral to launch several thriving startups

* Building relationships with clients, managers, reports, & colleagues that remain strong 2 decades in

The Creative Circus, Atlanta, GA (RIP)

Advertising Copywriting program. Won gold & silver student advertising awards, & had a crash course in art direction & typography.