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Bethlehem

    Social Media Manager- REMOTE - Bethlehem, United States - Apple Leisure Group

    Apple Leisure Group
    Apple Leisure Group Bethlehem, United States

    2 weeks ago

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    Description

    At Apple Leisure Group, we care for people so they can be their best. We deliver distinctive experiences for our guests, while providing a world of understanding and care. We strive to be the first choice in vacation travel, enriching lives and uniting the world.

    If you want to know about the requirements for this role, read on for all the relevant information.

    Grow your career as a successful Social Media Manager within Inclusive Collection. In this role, you will be responsible for brand positioning of 9 luxury resort brands as the pillars of luxury travel in the hospitality industry across social media. You will be responsible for creating, executing and monitoring original content for brand specific campaigns while driving engagement and positive ROI across B2C social media channels, manage social influencer campaigns, and expanding brand awareness for 2 to 3 brands.

    A successful Social Media Manager will:

    • Collaborate with cross company teams, like marketing, brand, and resort teams to ensure brand consistency
    • Create, edit, and publish engaging content for 2 - 3 brands that align with business goals and social media strategy
    • Review, plan, and execute social influencer campaigns to drive brand awareness, consideration and ROI
    • Research social media trends and changes that are relevant to the company's marketing initiatives and tactics
    • Oversee day-to-day management of social media campaigns, inclusive of aligning to larger campaign strategy and setting KPIs based on industry standards and larger campaign goals
    • Set and execute brand social strategy for resort level social teams, leading quarterly meetings and as needed trainings
    • Ability to lead and manage 1 - 2 social media associates
    • Assist in other social media projects as assigned
    • Demonstrate a commitment to ALG core values

    The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

    A successful Social Media Manager will have:

    • Bachelors degree in marketing, communications, or related field

    • 5+ years of social media management experience, preferably in travel, hospitality, beauty, or lifestyle industries. At least 2 years of supervisory experience
    • Candidate must have a valid US passport
    • Understanding and working knowledge of social media channels like Instagram, Facebook, Twitter, and YouTube and how they relate to a larger strategy or campaign
    • Understanding of social media management tools such as Sprinklr, Dash Hudson, Sprout Social, and design/editing tools such as Canva and CapCut
    • Working knowledge of Microsoft Office

    Additional Required Experience:

    • Ability to travel internationally with travel up to 25%
    • Strong drive and sense of urgency, a self starter
    • Creative Portfolio preferred
    • Creative yet analytical thinker
    • Passion for social media, travel, tourism, or hospitality

    About Apple Leisure Group

    As North America's only vertically integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of 14 leading brands. Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising:

    • Vacations: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands
    • Resort Brand Management: management of 5-star and 4-star luxury resorts
    • Destination Management Services: Best-in-class destination management services provided by Amstar DMC and Worldstar
    • Loyalty Program: Exclusive loyalty program Unlimited Vacation Club
    • Technology Solutions: Innovative technology solutions provider Trisept Solutions, connecting over 88,000 travel agents with leading travel suppliers.

    To learn more about the Apple Leisure Group advantage, visit

    About INCLUSIVE COLLECTION

    Inclusive Collection offers the luxury leisure market high quality Endless Privileges, UnlimitedLuxury and Unlimited-Fun vacations, where everything is included.

    Our Values

    At ALG, we call our employees Colleagues, because we are more than just employees. We care for people so they can be at their best, we provide a world of understanding and care, and we deliver distinctive experiences for our guests. Our Values, by which we operate:

    Empathy * Integrity * Respect * Inclusion * Experimentation * Well Being

    ALG's Commitment to Diversity & Inclusion

    Living our purpose of caring for people so they can be their best means that we are committed to a workplace culture grounded in diversity and inclusion where Colleagues feel welcome and encouraged to fully participate in the organization. With the value of INCLUSION, we respect all the ways our Colleagues are individually unique and foster creativity and engagement in respectful environments.

    Benefits at a Glance

    We offer competitive salaries and a comprehensive benefit package to our U.S. based employees:

    • Medical, Dental and Vision Insurance
    • Basic Life Insurance
    • Short & Long Term Disability
    • Paid Parental Leave
    • Corporate Wellness Program
    • Travel Discounts & Deals
    • Paid Time Off & Holidays
    • 401(k) Plan with Company Match

    We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.

    PDN-9bd96d51-bd b546-d886c2ae025d
    Remote working/work at home options are available for this role.
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