- Determine global positioning and key messages of new and existing products under the assigned brand or brands for cardio and digital fitness solutions.
- Perform competitive marketing analysis to understand and react to competitive positioning and messaging
- Plan and execute creative, data-driven global campaigns to generate new traffic at the top of the funnel through paid channels including SEM, display advertising, retargeting, and content
- Design and manage global marketing automation campaigns that generate leads, nurture customers through the customer journey, and create a connection with our customers
- Track and analyze global Campaign effectiveness to determine ROI and go-forward plans.
- Partner with creative/ content team to develop create new sales and marketing tools, including but not limited to digital sales tools, white papers, videos, and case studies, as appropriate
- Work with marketing communications team to define and develop fresh and relevant product marketing content to convey key messages
- Work with global trade shows/events and creative teams to develop and execute plans
- Assist in maintaining department budget including invoice processing, expense tracking, A/R submission and follow up and monthly budget reconciliation
- Assist in the management of external vendors and suppliers with designated and across team
- Assist in maintenance of various product specific marketing tools
- Additional roles and responsibilities as assigned
- Strategic: This leader takes a long-range, broad approach to problem solving and decision making through objective analysis, thinking ahead and planning.
- Innovative: A successful candidate has to feel comfortable in fast-changing environments and be willing to take risks and consider new and untested approaches.
- Technical: The candidate had to possess in-depth knowledge of marketing fundamentals in order to use his/her expertise and specialized knowledge to study issues in depth and draw conclusions.
- Communication: The candidate states clearly what he/she wants and expects from others, clearly expresses thoughts and ideas, and maintains a precise and constant flow of information.
- Persuasive & Collaborative: Builds commitment by working to gain buy-in and commitment
- Results driven: A successful candidate adopts a strong orientation toward achievement, holds high expectations for him/herself and others, and pushes to achieve at high levels.
- Tactical: This candidate emphasizes the product of immediate results by focusing on short-range, hands-on, practical strategy.
- BA/BS in marketing, business, or other related field
- A fitness enthusiast
- 4-5 years global brand or product marketing experience
- Experience working as part of a global team on global initiatives strongly preferred
- Experience with systems processes, maintaining brand standards and creative development process
- Ability to navigate ambiguity and prioritize objectives effectively
- Strong communication (both verbal and written), presentation skills, and ability to work at all-levels of the organization
- Ability and willingness to navigate a multi-time zone environment
- Ability to multi-task and manage multiple projects and deadlines simultaneously.
- Ability to travel up to 10% of the time, including internationally.
- Proficient in MS Office (Word, Excel, PowerPoint, Teams, SharePoint)
- Familiarity with SalesForce, OBI, and/or Qvidian a plus
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Product Marketing Manager - Franklin Park, United States - Life Fitness
Description
Join us as we empower the world to work out, creating healthier lives together.
About the Opportunity:
Our Product Marketing Manager - Cardio & Digital Fitness Solutions, will develop integrated marketing campaigns for our Cardio and Digital Fitness Solutions portfolio. Working collaboratively with Marketing colleagues (e.g. Segment, Digital, Communications and Content-Creative leaders) and cross-functionally (e.g. Product Management/Sales Enablement), you will drive global initiatives to tell a cohesive product/solution story and accelerate speed/efficiency to the market.
**this is a hybrid position based out of our Global HQ in Rosemont, IL - M/F remote and T-Th are in-office collaboration days** #LI-Hybrid
PRINCIPAL ACCOUNTABILITIES
REQUIRED COMPETENCIES:
REQUIREMENTS & QUALIFICATIONS
Want to take the next step in your career?
Life Fitness takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We'll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we'll hop on a call to get to know you and your experience and discuss the position in more detail. If it's not the right opportunity this time, we'll always let you know.
Life Fitness is an affirmative action-equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness complies with all applicable federal, state, and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.
There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through "" or "" domain email addresses or "" for U.S. opportunities.
Life Fitness does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.
