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Digital Analyst - Santa Clara, United States - Russell Tobin
Description
Job DescriptionJob Description
Digital Analyst
Contract: 1 year
Pay rate: 55-60/hr
Remote
Responsibilities
Build and maintain a suite of dashboards, report templates, standardized reports to track digital acquisition performance across brand media
Build, validate, and refine methodologies to determine roas (return on ad spend) and performance of various marketing efforts
Seek to understand, problem solve, troubleshoot, and identify data gaps to better address business questions
Collect and analyze large datasets from multiple sources (BigQuery, Snowflake, etc.)
Generate recurring and ad hoc reporting to help business partners assess campaigns health and performance
Requirements
2-3 years' experience in digital analytics
Advanced Excel/Google Sheets skills required.
Experience with one or more business intelligence/data visualization tools required (Tableau, Power BI or Looker Studio preferred)
Experience with SQL strongly preferred, experience with Python a plus
Experience with digital media platforms and KPIs (CM360, Social Media, SA360, etc.)
Experience with web analytics suites such as Google Analytics or Adobe Analytics
Must be adaptable and inquisitive, always seeking to better understand the utility (and limitations) of the data available.
Strong critical thinking and analytical skills
Must be comfortable working in a rapidly changing environment with complex, messy, and imperfect data.
Detail-oriented with strong organizational and project management skills.
Bachelor's Degree or relevant skill set
Pride Global offers eligible employee's comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.
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