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Pleasanton

    Digital Local SEO Analyst - Pleasanton, United States - Bayone

    Bayone
    Bayone Pleasanton, United States

    2 weeks ago

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    Description

    KEY ACCOUNTABILITIES:
    Local Listings Management
    Manage and optimize local business listings across various platforms, including Google My Business, Apple and industry-specific directories.
    Ensure consistency and accuracy of business information, including name, address, phone number, and business hours.
    Local SEO Pages Optimization
    Develop and optimize local landing pages to improve organic search visibility for specific locations and target keywords.
    Implement on-page SEO best practices, including meta tags, headers, and content optimization.
    Google Analytics Analysis
    Analyze website traffic, user behavior, and conversion data using Google Analytics.
    Identify trends, opportunities, and areas for improvement in organic search performance and user engagement.
    Retail Product Analysis
    Analyze retail product performance and trends across multiple applications.
    Monitor product visibility, rankings, and customer reviews to identify opportunities for optimization and growth.
    Keyword Research and Optimization
    Conduct keyword research to identify local search terms and trends relevant to our business and target audience.
    Optimize website content, product listings, and local pages for target keywords and geographic modifiers.
    Competitive Analysis
    Monitor competitors' local SEO strategies, keyword rankings, and online presence.
    Identify opportunities and best practices to improve our competitive position in local search results.
    Reporting and Insights
    Prepare regular reports and presentations on key local SEO metrics, including local search rankings, website traffic, and conversion rates.
    Provide actionable insights and recommendations to improve local SEO performance and drive business objectives.

    RELEVANT EXPERIENCE, EDUCATION, CERTIFICATION, KNOWLEDGE,


    SKILLS AND ABILITIES:
    Bachelor's degree in Marketing, Business, or a related field.
    1-2 years of experience in local SEO, analytics, or related roles.
    Proficiency in local SEO tools and platforms, including Google My Business, Google Analytics, and SEO software (e.g., SEMrush).
    Strong analytical skills and ability to interpret data to drive informed decisions.
    Excellent communication and collaboration skills.

    #J-18808-Ljbffr
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