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Santa Clara

    Digital Analyst - Santa Clara, United States - Ask Staffing

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    Description
    What you will do in this role:
    • Build and maintain a suite of dashboards, report templates, standardized reports to track digital acquisition performance across brand media
    • Build, validate, and refine methodologies to determine roas (return on ad spend) and performance of various marketing efforts
    • Seek to understand, problem solve, troubleshoot, and identify data gaps to better address business questions
    • Collect and analyze large datasets from multiple sources (BigQuery, Snowflake, etc.)
    • Generate recurring and ad hoc reporting to help business partners assess campaigns health and performance
    Hiring Manager Notes:

    Does this position have the opportunity to extend beyond the initial contract or convert to FTE?
    • TBD. Based on budget and performance.
    Based on the job description, what are the must have non-negotiable items that a candidate must have to be successful in this role?
    • Must have AA/GA360 background and understanding of digital media KPIs
    What backgrounds/skills can we be more flexible with that can be learned on the job?
    • B2B industry background
    Does this position require to sit onsite or travel to an SN office?
    • No, fully remote
    Does this person have to work in a specific time zone? (e.g. - If a person on the East Coast can work PST, is that ok?)
    • Preferably PST but EST works as well
    Is there a specific laptop OS that this person will be using (Mac or Windows)?
    • Either works, but for the amount of Excel and Power BI work I recommend Windows
    How will the interview process look like?
    • Two rounds which will consist of an initial 30min phone/zoom screen, top candidates will be provided a take home excercise to present during a final 45min panel session.
    Skills

    What you need to be successful in this role:
    • 2-3 years' experience in digital analytics
    • Advanced Excel/Google Sheets skills required.
    • Experience with one or more business intelligence/data visualization tools required (Tableau, Power BI or Looker Studio preferred)
    • Experience with SQL strongly preferred, experience with Python a plus
    • Experience with digital media platforms and KPIs (CM360, Social Media, SA360, etc.)
    • Experience with web analytics suites such as Google Analytics or Adobe Analytics
    • Must be adaptable and inquisitive, always seeking to better understand the utility (and limitations) of the data available.
    • Strong critical thinking and analytical skills
    • Must be comfortable working in a rapidly changing environment with complex, messy, and imperfect data.
    • Detail-oriented with strong organizational and project management skills.
    Education:

    Bachelor's Degree or relevant skill set


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