- Build and maintain a suite of dashboards, report templates, standardized reports to track digital acquisition performance across brand media
- Build, validate, and refine methodologies to determine roas (return on ad spend) and performance of various marketing efforts
- Seek to understand, problem solve, troubleshoot, and identify data gaps to better address business questions
- Collect and analyze large datasets from multiple sources (BigQuery, Snowflake, etc.)
- Generate recurring and ad hoc reporting to help business partners assess campaigns health and performance
- TBD. Based on budget and performance.
- Must have AA/GA360 background and understanding of digital media KPIs
- B2B industry background
- No, fully remote
- Preferably PST but EST works as well
- Either works, but for the amount of Excel and Power BI work I recommend Windows
- Two rounds which will consist of an initial 30min phone/zoom screen, top candidates will be provided a take home excercise to present during a final 45min panel session.
- 2-3 years' experience in digital analytics
- Advanced Excel/Google Sheets skills required.
- Experience with one or more business intelligence/data visualization tools required (Tableau, Power BI or Looker Studio preferred)
- Experience with SQL strongly preferred, experience with Python a plus
- Experience with digital media platforms and KPIs (CM360, Social Media, SA360, etc.)
- Experience with web analytics suites such as Google Analytics or Adobe Analytics
- Must be adaptable and inquisitive, always seeking to better understand the utility (and limitations) of the data available.
- Strong critical thinking and analytical skills
- Must be comfortable working in a rapidly changing environment with complex, messy, and imperfect data.
- Detail-oriented with strong organizational and project management skills.
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Digital Analyst - Santa Clara, United States - Ask Staffing
Description
What you will do in this role:Does this position have the opportunity to extend beyond the initial contract or convert to FTE?
What you need to be successful in this role:
Bachelor's Degree or relevant skill set