-
Salesforce Atlanta, United StatesAbout Salesforce. Were Salesforce, the Customer Company, inspiring the future of business with AI Data CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we Analyst, Marketing, Strategy, ...
-
Retail Sales Specialist
3 days ago
Advantage Solutions Atlanta, United States**Retail Sales Specialist: Full Time** · **What we offer**: · - Full-Time Benefits (Medical, Dental, Vision, Life) · - 401(k) with company match · - Training and Career Development · - Generous Paid Time-Off · **Responsibilities**: · - Develop key relationships with store and mar ...
-
National Account Manager Cox Communities
3 days ago
Cox Communications Atlanta, United StatesCox Communications is seeking a **National Account Manager **. As the **National Account Manager, **you will play a pivotal role in the creation and implementation of companywide sales and marketing strategies to drive sales and revenue with Cox's IoT solutions across all potenti ...
-
Digital Accounts Manager
1 week ago
Cumulus Media Atlanta, United States**The audio industry is on fire - **from podcasting and streaming to smart speakers and live radio - and it's never been a more exciting time to join and grow with one of the country's largest and most sophisticated audio companies** · **Cumulus Media** | **Atlanta** currently fe ...
-
Staffing Director
3 days ago
HR LaunchPoint Atlanta, United States**ABOUT US** · We're a global partner in staffing solutions for brand experiences. Our mission is to connect people, data, and brands to maximize impact for our clients. We currently operate in five key markets spanning the US, UK, France, Germany, and Austria, with plans for exp ...
-
Development Associate
1 day ago
Atlanta Neuroscience Institute (formerly Multiple Sclerosis Center of Atl.) Atlanta, United StatesAbout Atlanta Neuroscience Foundation · Atlanta Neuroscience Foundation (ANF) relies on private philanthropy, foundation & grant support to fund life-changing neurological care at the Atlanta Neuroscience Institute (ANI). ANF is a dedicated and passionate non-profit organization ...
-
Digital Content Analyst
1 day ago
Cumulus Media Atlanta, United States**The audio industry is on fire - from podcasting and streaming to smart speakers and live radio - and it's never been a more exciting time to join and grow with one of the country's largest and most sophisticated multi-platform audio companies** · **CUMULUS MEDIA** (NASDAQ: CMLS ...
-
Digital Content Analyst
1 week ago
Cumulus Media Atlanta, United States**The audio industry is on fire - from podcasting and streaming to smart speakers and live radio - and it's never been a more exciting time to join and grow with one of the country's largest and most sophisticated multi-platform audio companies** · **CUMULUS MEDIA** (NASDAQ: CMLS ...
-
Key Account Specialist, Immunology
3 days ago
Johnson & Johnson Atlanta, United StatesJanssen Biotech, Inc., a member of Johnson & Johnson's Family of Companies, is recruiting for a Key Account Specialist to support Atlanta GA & Birmingham AL territory. · **As the Key Account Specialist, you will**: · - Achieve sales goals for the Immunology portfolio of products ...
-
Product Development Scientist
1 day ago
Coca-Cola Atlanta, United StatesThe Scientist position is a product development role that will be a part of The Sparkling Flavors Innovation team. Sparkling products is our history, and flavors are our future. Our approach to business is to start with facts, based in science and our passion is to work towards a ...
-
Plant Manager
1 day ago
Howmet Aerospace Whitehall, United StatesHowmet Engine Products, a division Howmet Aerospace, seeks motivated and experienced leadership to join our team The **Plant Manager **position is responsible for providing leadership to and managing all business operations and can be based out of one of our US locations: · - Bra ...
-
CRH Americas Materials Inc Atlanta, United StatesJob ID: 489767 · CRH's Americas Materials, a division of CRH, is the leading vertically integrated supplier of aggregates, asphalt, ready mixed concrete and paving and construction services in North America. Our operations span North America with over 28,000 employees at close to ...
-
Business Development Key Account Manager
3 days ago
LEDVANCE Atlanta, United States**ESSENTIAL DUTIES**: · - Develop strong relationships with targeted strategic end users, ESCOs and LMCs to grow market share; plan, develop and execute detailed strategies to grow sales · - Regularly engage and train targeted strategic end users, ESCOs and LMCs with a focus on s ...
-
Repair Tech Foreman
1 day ago
Precision Concrete Construction, Inc. Atlanta, United StatesFounded in 1986, Precision Concrete operates on a diverse set of projects throughout the construction industry. Projects cover market sectors such as retail, healthcare, entertainment, institutional, airport, heavy industrial and multifamily. · **Summary** · Working craft positio ...
-
District Medical Director
1 day ago
One Medical Atlanta, United States Full timeAbout Us · One Medical is a primary care solution challenging the industry status quo by making quality care more affordable, accessible and enjoyable. But this isn't your average doctor's office. We're on a mission to transform healthcare, which means improving the experience fo ...
-
Real Estate Agent
3 days ago
McClure Group Realty Atlanta, United StatesOpenings include those interested in residential, commercial (only firm able to provide streamlined commercial leads), and luxury (Most $1,000,000+ listings in NC/SC of any boutique brokerage 2 separate times, largest transaction in MLS August of 2024 at $8,000,000) · 1st year ag ...
-
Repair Tech Level 3
1 day ago
Precision Concrete Construction, Inc. Atlanta, United StatesFounded in 1986, Precision Concrete operates on a diverse set of projects throughout the construction industry. Projects cover market sectors such as retail, healthcare, entertainment, institutional, airport, heavy industrial and multifamily. · **Position Summary** · Assist Forem ...
-
Social Media Manager
1 week ago
KQ Communications Atlanta, United States**WE BELIEVE IN**: · - Focusing on research-based results · - Projects that make an impact · - Equipping our team with the right tools · **Responsibilities** · - Oversee day-to-day management of client social media campaigns and ensure brand consistency · - Ability to tell storie ...
-
APH Dependable Healthcare Fulton, United StatesITLE OF POSITION: CERTIFIED NURSING ASSISTANT (CNA)/HOME HEALTH AIDE (HHA) · TITLE OF IMMEDIATE SUPERVISOR: Registered Nurse/Nursing Supervisor · RISK OF EXPOSURE TO BLOODBORNE PATHOGENS - HIGH · DUTIES · - Provides personal care and related services in the home, which is consist ...
-
Repair Tech Level 2
1 week ago
Precision Concrete Construction, Inc. Atlanta, United StatesFounded in 1986, Precision Concrete operates on a diverse set of projects throughout the construction industry. Projects cover market sectors such as retail, healthcare, entertainment, institutional, airport, heavy industrial and multifamily. · **Position Summary** · Working craf ...
Director, Marketing Planning - Atlanta, United States - GEHA
Description
Summary The Director, Marketing Planning & Brand Strategy leads the organization's Brand and end-to-end go-to-market planning and tactical execution for all GEHA's medical and/or dental product lines. The ideal candidate is an executive marketing leader and an expert in consumer behavior, branding, strategic planning, and insight identification to carve out unique positioning in the market for Healthcare Payors. The role is responsible for leading a team of brand, planning and campaign managers, each of which manage cross-functional, highly matrixed projects through the annual planning cycle and execution of Open Season, managing strategic plan development, forecasting responses and leads, tactical calendar, media mix inclusive of pro-forma development, and ensuring direct response best practices are incorporated to optimize conversion and meet annual growth targets. The ideal candidate has extensive Payor experience, and is an inquisitive, insights leader with strong business acumen, and demonstrated ability to collaborate across functions.
Duties
Go-to-Market leader with experience managing teams responsible for Brand stewardship and management, as well as go-to-marketing strategy for Healthcare Payor
Initiative-taking brand visionary, responsible for leading evolution in organization's brand platform, including foundational brand research and dimensionalization of segments leading to development of unique visual and verbal identity, brand standards, brand pillars, as well as rollout of foundational asset refresh across sales, marketing, field-marketing, and partner ecosystems.
Keen ability to partner with internal Creative team and external agencies to translate brand into actionable, purposeful, insights-informed campaign concepts and platforms.
Adept and collaborative brand steward, work across organization to unlock brand's full potential in operational, community, growth, and other applications, all while ensuring brand standards are managed.
Planning accountability across full calendar year, ensuring collaborative development of Growth go-to-market strategy for product line(s), highly collaborative matrix leader with ability to engage and lead peers across organization from Product, Data and Analytics, Sales, and other functions.
Strong commercial leadership voice with end-to-end go-to-market planning for product line(s), forecasting annual growth goals for product line(s) by segment, including development of forecasts by segment, media channel, and media drops/deployment.
Planning and strategy leader for all product lines, own strategic vision and tactical execution across all communication channels, lead team in creating and executing multi-channel marketing and growth plans across direct mail, web, telephonic, digital/social, field-marketing, and other channels, and mediums.
Work closely with Growth team leaders to create and deliver Growth planning and go-to-market plan to meet and exceed growth goals across acquisition, retention, and engagement initiatives.
Lead the team of internal Subject Matter Experts on Health Payor strategic insights, consumerism, and best practices, with keen insights and strong consumer behavior points-of-view on demand generation strategies and tactics.
Collaborate closely with internal teams and external agency partners to develop, map, and create foundational planning documents.
Expertise in planning segment-specific, micro-targeting, channel mix and go-to-market strategy.
Assess new and emerging marketing channels, mediums, approaches, tools, and best practices, including AI and others, to drive process improvement and optimize response rates attract, retain, and engage members.
Develop talent - strengthen internal processes, capabilities, and team members by championing training and development of foundational consumer insights and best practices, direct response methodologies, and growth performance optimization strategies.
Other duties as assigned.
Director, Marketing Planning professionals in Atlanta
-
Joseph Allen
Marketing Director & Brand Strategy Leader
-
Louise Dagobert
User Experience Designer