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Manager, Brand Strategy
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General Manager
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Brand Marketing Director
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Marketing Manager
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Brand Manager
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Design Director
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director of sales
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Brand Marketing Manager, Perry Ellis
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Longwood University California, United StatesYou are viewing a preview of this job. Log in · or register · to view more details about this job. · Brand Marketing Manager, Perry Ellis & Original Penguin · This position will play a lead role in the development and implementation of brand strategy and execution of all marke ...
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Marketing Manager
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Social Media Director
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Brand Content Manager
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senior sales executive
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Centric Brands Inc. California, United StatesCentric Brands is a leading lifestyle brand collective that designs, sources, markets and sells high quality products in multiple segments, including women's, men's and kid's apparel, accessories, entertainment and beauty. Centric Brands is focused on our customers and our brands ...
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Marketing Manager
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Social Media Manager
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member experience manager
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Director, Brand Strategy - California, United States - Avalere Health
Description
Director, Brand Strategy (Pharma Agency)
As Director, Brand Strategy, you are adept at developing targeted, transformative insights that fuel brand strategies, tactical initiatives, and behavior-changing creative campaigns.
In this position, you will analyze research, trends, and data to gain a deep understanding of the target audiences' behaviors and motivators.
Armed with an understanding of each audience's journey, and a solid knowledge of pharmaceutical marketing landscape, you will help deliver innovative approaches designed to strengthen the relationship between physicians and patients.
As an engaging storyteller and critical thinker, you will work collaboratively within the strategy team as well as with the account, creative, and scientific teams to produce strategic recommendations that lead to significant brand results.
What you'll doAnalyze and participate in qualitative and quantitative research relating to audience (HCP), brand, competitive, and promotional channels to derive meaningful insights
With oversight from Strategy leads, build strategy maps, brand maps, and brand ladders, articulate insights and promises, and develop personas, as well as build out customer journeys and ecosystems
Monitor competitive and social trends, their impact on target attitudes, behavior and perceptions, using a variety of market and research data
Work with strategy team, account leads, and creative directors to create tight, inspiring creative briefs and translate brand insights into ideas
Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients
Assist senior team members in the development and facilitation of workshops using strategic tools and frameworks
About you
Bachelor's degree in related field (eg. Marketing, Psychology, Anthropology, Sociology, Statistics); Masters degree ideal
8+ years strategic planning experience in a healthcare/pharma advertising agency environment
Experience with HCP and patient marketing, including pharma brand launch
Experience utilizing strategic tools for analysis
Experience co-facilitating client workshops
Superb and persuasive communications skills, both written and verbal
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