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    Marketing Manager - Chicago, United States - GradBay

    GradBay
    GradBay Chicago, United States

    2 weeks ago

    Default job background
    Description

    Job Title:
    Affiliate Marketing Manager


    Location:
    Englewood, Chicago

    Salary:
    $96,000 - $137,000 + benefits
    The Company

    One of the leading, and Fortune 200, companies in the pay-TV industry and provides a range of television services to consumers across the country including Satellite Television, Internet Streaming Services and Wireless Services.

    Job Description

    You will join the company as an Affiliate Marketing Manager who will be responsible for the operations and growth of our affiliate program.

    This role will also be responsible for the acquisition of new partner channels that will grow sustainable long-term revenue.

    We are seeking an experienced Manager of Affiliate Programs who has a proven track record of growing and scaling affiliate programs into new pools, platforms, and partnerships to unlock new revenue streams.


    Key Responsibilities:
    Develop and oversee the strategic vision for the affiliate channel
    Recruit and activate new affiliate partners, and manage and optimize existing affiliate partners
    Manage day-to-day maintenance and reporting of programs
    Develop strategic partnerships for existing and new affiliates and current and prospective publishers
    Source paid placement opportunities and evaluate the potential of these campaigns to maximize conversion volume and ROMI
    Serve as the dedicated point of contact for alignment, communication, and escalation to improve operational scalability
    Support strategic, operational, and financial planning and ensure decisions are in line with overall company goals
    Create the strategy and action plan to monetize all forms of traffic
    Lead the efforts to grow unique site visits and other performance KPIs with an omni-channel approach from internal and network/affiliate traffic sources
    Manage external contractors and/or vendors where applicable
    Skills, Experience and Requirements
    BA and preferred MBA or Masters Degree in economics, marketing, finance, or related fields
    4+ years of relevant professional experience in affiliate marketing
    7+ years of marketing experience
    Experience using market-leading affiliate tracking SaaS, such as Impact, Partnerize, or Commission Junction
    Experience with marketing analytics tools; Tableau and Adobe Analytics preferred

    Knowledge of marketing metrics (ex:
    CAC, CLV, PPC, CPA, CPM, etc.)
    Strong quantitative and analytical skills including working with budgets and efficiency KPIs
    Ability to forecast, track performance, and make strategic changes as necessary to achieve targets
    Proven track record of running paid media campaigns and optimizing them for maximum return on spend
    Have experience with large agency affiliate networks and affiliate cost-per-sale networks
    Knowledge of platform pixels, UTM tags, tracking and attribution
    Digital marketing knowledge of how affiliates can collaborate with SEO, Paid, and other marketing channels to improve overall performance

    #J-18808-Ljbffr
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