Product Marketing Manager - Durham, United States - IBM

Description

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible.

Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

IBM is seeking a dynamic and experienced Product Marketing Manager to support the product strategy, development, and implementation for our Corporate Social Responsibility (CSR) platforms and solutions, working collaboratively with the product teams.

The ideal candidate will have a passion for sustainability and education, with a proven track record in product marketing and management.

This role requires leadership skills to manage a global team and collaborate cross-functionally to drive innovation and outcomes.

The marketing manager is the voice of our beneficiaries, non-profit partners, and clients and therefore, own the messaging and positioning, competitive intelligence, core content and collateral and product launch moments.

The Product Marketing Manager will inform the roadmap and ensure we convey the right business value to our targeted communities as we go to market.

Responsibilities:

• Develop and execute product marketing strategies to drive awareness, adoption, and growth of CSR and ESG platforms and solutions.
• Lead the end-to-end product lifecycle, from ideation and development to launch and post-launch optimization.
• Conduct market research and analysis to identify market trends, customer needs, and competitive landscape in sustainability and education sectors.
• Collaborate with cross-functional teams including Brand, Experience, Events, and Media (paid, earned, and social) to define requirements and opportunities.
• Develop compelling messaging, positioning, and value propositions tailored to the Corporate Social Responsibility audiences (Students/Learners, Non-Profit Partners, Governments).
• Drive go-to-market planning and execution, including new program launches and marketing campaigns.
• Analyze product performance metrics and customer feedback to iterate on campaigns.
• Manage a global team of product marketers, providing guidance, coaching, and professional development opportunities.
• Establish and maintain relationships with key stakeholders including partners, industry influencers, and non-profit organizations.
• Stay informed about industry regulations, standards, and best practices related to CSR and ESG.

Required Technical and Professional Expertise

• Proven experience (minimum of 8 years) in product marketing, product management, or related roles, preferably in the technology and/or consumer goods industry.
• Deep understanding of CSR, ESG, sustainability, and education concepts, trends, and best practices.
• Strong leadership and team management skills, with experience managing global teams.
• Analytical mindset with proficiency in market research, data analysis, and performance metrics.
• Proficiency in relevant tools and technologies, such as CRM systems, analytics platforms, and project management tools.

Preferred Technical and Professional Expertise

• None

About Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company.

They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers.

The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?
About IBMIBM's greatest invention is the IBMer.

We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain.

Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location StatementIBM offers a competitive and comprehensive benefits program.

Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long
• term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year. This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role. We consider qualified applicants with criminal histories, consistent with applicable law. IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics.

IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.