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    Marketing Manager - Durham, United States - MED-EL

    MED-EL
    MED-EL Durham, United States

    2 weeks ago

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    Description
    Marketing Manager – Durham, NC

    About The Role


    MED-EL Corporation, located in Research Triangle Park and headquartered in Austria, is a worldwide leader in hearing implant research and technology and is committed to designing and manufacturing advanced hearing systems.

    We offer competitive salaries and benefits.


    The MED-EL Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans for MED-EL hearing solution medical devices.

    This role will ensure the company is communicating the right messaging to attract prospective customers and retain existing customers.

    Primary Responsibilities

    Develop and lead strategic new product marketing plans and programs to grow business and meet/exceed revenue goals.
    Develop value proposition and business case (targeting & segmentation, positioning, price, and promotion) for new product development projects.

    Lead the creation of launch strategy, execution, and lifecycle management strategies, as well as formulate clinical claims development, working with cross-functional partners.

    Partner with commercial teams to develop well positioned messaging that can drive customer behavior. Create and deploy marketing assets to sales team.
    Conduct market research, Key Opinion Leader engagements, and customer engagement to collect Voice-of-Customer to drive strategic and tactical decisions.
    Work closely with partners (Sales, Finance, R&D, Supply Chain) to develop financial and product forecasts and ensure supply continuity

    Position Qualifications

    Positive attitude, self-motivated and collaborative team spirit a must

    Required:
    A minimum of a bachelor's degree
    A minimum of 5 years Marketing, Product Management or a combination of Sales and Marketing
    Demonstrated proficiency in core marketing skills (i.e., branding, positioning, claims, packaging, messaging, and agency management) and financial forecasts/spreadsheet analysis
    Able to clearly articulate the business case for a new business idea and the value proposition; demonstrated ability to prioritize potential solutions
    Strong presentation, written and verbal communication skills
    Position requires approximately 25% travel. Travel includes both domestic and international travel
    Located within - or willing to relocate to – Durham, NC

    Preferred:
    MBA or advanced degree
    A COVID-19 Vaccination is required to become a MED-EL Team Member. Maintaining a healthy, virus‐free workforce will enable us to continue to carry out the important mission of our Company. Proof of your COVID-19 Vaccination will be required prior to your hire date.

    #J-18808-Ljbffr
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