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    Digital Marketing Manager - Durham, United States - Michael Page

    Michael Page
    Michael Page Durham, United States

    4 weeks ago

    Michael Page background
    Description

    The Digital Marketing Manager will plan, develop, implement, and manage omni-channel B2B activation initiatives. This Digital Marketing Manager will be responsible for leading continuous development of B2B trade engagement platform by engaging the sales and trade marketing team.

    Client Details

    Great opportunity to join a growing, innovative global consumer goods company

    Description

    Key Responsibilities:

    • Digital Marketing Manager will be responsible for content development, retention, engagement. Will work with key stakeholders to develop new creative assets for the website and consumers
    • Collaborate with product development, brand marketing, customer service, corporate affairs, and IT teams
    • Develop digital marketing strategies and establish plans that involve online communication, messaging and activation with wholesale & retail partners
    • Connect with a wide array of data across retail (Nielsen, MSA), digital (GA) and qualitative/quantitative consumer research to draw actionable consumer-centric insights and convert them into actionable business strategies
    • Improve and enhance the site and provide development to improve relations with retailers

    Profile

    Ideally, looking for someone with experience in both retail & digital marketing This Digital Marketing Manager must have:

    • B2B Marketing experience, familiar with e-mail marketing, SMS, back-end website operations
    • Experience with google analytics & retail data (MSAi & Nielsen)

    Job Offer

    Great opportunity for growth, dynamic & forward-thinking company that offer greats benefits

    MPI does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

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