- Formulate, plan, and execute various content marketing materials and campaigns that deliver a compelling and coherent narrative resonating with target audiences and supporting overall business goals.
- Create, enhance, and supervise the development of content assets such as blog posts, web pages, email campaigns, ebooks, and whitepapers, ensuring a unified message across different platforms.
- Devise and produce captivating social media content, including video scripts, text-and-media posts, native articles, and newsletters, to enhance brand visibility and engage the audience.
- Curate and assess contributions from various teams such as multimedia, creative design, demand generation, and other departments, ensuring alignment with content strategy and upholding high-quality standards.
- Utilize AI tools to optimize content creation processes, enhance efficiency, and contribute to the company's adoption of cutting-edge technologies.
- Perform additional duties as assigned by the manager.
- Background in marketing or a related field preferred
- Over 5 years of experience as a content marketer, writer, editor, or journalist
- Comfortable thriving in fast-paced, dynamic environments
- Confident and proactive in managing tasks, building internal relationships, and taking charge of projects
- Experience in medium- to large-sized public companies is advantageous
- Familiarity with Software as a Service (SaaS) sector, sales technology, digital marketing, and related tech fields required
- Comprehensive knowledge and proficiency in general business concepts, trends, and news
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Content Manager - Waltham, United States - ZoomInfo Technologies LLC
Description
Job Description
At ZoomInfo, we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. We value your proactive approach, drive to initiate, ability to achieve tasks and will support you in unlocking your potential for growth. Making the right choice can have a significant impact. Thrive with us at ZoomInfo.
General Function/Role Purpose:
The Content Manager III leads the development and implementation of dynamic content marketing materials and campaigns, utilizing internal resources and external channels strategically. This position focuses on creating content assets to generate leads, demos, and pipeline growth while bolstering awareness, engagement, and reach for ZoomInfo's brand. Managing a diverse content strategy that can cater to different customer personas or products, this role will occasionally take the lead on major cross-departmental projects, including the creation of impactful customer marketing assets.
What You'll Do
What You Bring
Working Conditions
Standard office environment. Some travel may be necessary.
The base salary for this role in the United States ranges from $80,000 to $100,000 + bonus + benefits.
The actual compensation will depend on factors such as work location, qualifications, skills, experience, and training. More information on the salary range for your preferred location will be provided by the recruiter during the hiring process.
We are committed to fostering the well-being of our employees and their families. Along with a comprehensive benefits package, we offer holistic programs for mental, physical, and lifestyle wellness. Explore ZoomInfo's benefits further here.
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About us:
ZoomInfo (NASDAQ: ZI) is the leading go-to-market platform for companies to discover, acquire, and expand their customer base. It offers precise, real-time data, insights, and technology to over 35,000 businesses globally. Organizations use ZoomInfo to enhance productivity, streamline technology resources, and align their sales and marketing teams within a unified platform.
As part of the recruitment process, ZoomInfo may utilize a software-based assessment. More details on this tool, including the latest bias audit results, can be found here.
ZoomInfo is dedicated to providing equal opportunities in employment. We ensure equal employment chances for candidates and employees regardless of gender, race, age, nationality, sexual orientation, gender identity, marital status, disability, religion, military service, veteran status, health condition, or any other status protected by law. At ZoomInfo, applicants with criminal backgrounds are considered in line with legal regulations.