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    Lifecycle and Campaign Marketing Manager, TikTok LIVE - Los Angeles, United States - Tik Tok

    Tik Tok
    Tik Tok Los Angeles, United States

    2 weeks ago

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    Description
    Responsibilities

    TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy.

    TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


    Why Join Us
    Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

    Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

    To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.

    Status quo? Never. Courage? Always.
    At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
    Join us.

    TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.

    TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.



    Role:


    As part of the US LIVE Operations Team, the Lifecycle and Campaign Marketing Manager will be responsible for strategizing and optimizing our on-platform campaigns to drive stronger engagement between LIVE-focused creators and their communities.

    This will come in the form of quarterly and annual growth strategies, and the execution of programs and activations that smartly leverage the best of education, experiments, and incentives resources.



    Responsibilities:

    • Build scaled growth and cohort based lifecycle strategies that help optimize our onplatform channel's attributable performance on consumer growth (Creators and Viewers)
    • Educate and amplify gamification incentives to help drive high value actions and inspiration for creator's to adopt the most popular TikTok LIVE product offerings and content trends
    • Cross collaborate with XFN to integrate onplatform campaigns into holistic O&O channel executions
    • Leverage data to optimize campaigns; provide insights, recommendations, and direction to build best practices that can be leveraged by existing and peer teams
    • Lead and project manage key campaigns, initiatives, and events that support the US LIVE ecosystem
    Qualifications


    • BS/BA and 5+ years of experience working in consumer growth and/or lifecycle marketing, campaign management, or creator/community marketing
    • Ability to leverage data as a key driver for decision making, campaign performance analysis, and impact attribution analysis
    • O&O and platform channel ownership experience and "handson keyboard" execution capabilities
    • Excellent written, verbal, and professional communication skills
    • Ability to work independently and time manage multiple sensitive and high profile initiatives

    Preferred Qualifcations:

    • Deep passion for TikTok, mobile entertainment, social media, and popular culture
    • Creative mindset and thought process that's focused on teaching creators how to grow and thrive
    • Experience in the live streaming space and understanding of live streaming trends
    TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

    To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

    We are passionate about this and hope you are too.


    TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.

    If you need assistance or a reasonable accommodation, please reach out to us at

    Job Information

    [For Pay Transparency] Compensation Description (annually)

    The base salary range for this position in the selected city is $ $150000 annually.


    Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location.

    Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.


    Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life.


    We offer the following benefits to eligible employees:

    We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match.

    As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

    Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.


    We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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