Social Media Coordinator - Los Angeles, United States - Lulus Fashion Lounge Llc

Lulus Fashion Lounge Llc

Verified Company

Los Angeles, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Join the LuCrew

Lulus Vision
At Lulus, our team is committed to offering the best possible service to our customers throughout the world. Our fun and casual work environment focuses on innovation and teamwork at all levels of the organization. We are always on the lookout for talented and dedicated people to join the Lulus team as we continue to build our community

Our Commitment

Lulus is proud to be an equal-opportunity employer and strives to create an organizational climate that fosters belonging, dignity, and justice so that all of our team members can show up as their authentic selves and thrive.

We are committed to increasing the representation of marginalized people across our team through hiring practices that value lived experience and unique perspectives.

Our work environment embraces creative expression, collaboration, and connection without the expectation of assimilation.

The Social Media Coordinator will work collaboratively with the Lulus social and marketing teams across all current and future social media accounts to support social growth, content creation, copywriting & strategy.

Reporting to the Social Media Marketing Manager, you'll be proactive in bringing social-first ideas to the forefront that align with the broader marketing strategy, while educating and engaging the Lulus' community.

This is an ideal role for someone who is strategic, collaborative, passionate about social media, and excited to help craft and execute Lulus' social strategy.

This role is a hybrid role and is required to be in the office on Tuesdays through Thursdays.

What You'll Do

Support the Social Media team with daily operations including, but not limited to, social planning and copy, community engagement, reporting, and more across Instagram, Facebook, Twitter, TikTok, and Pinterest accounts/emerging social media platforms
Assist in managing overarching social media strategy and execution by brainstorming, pitching, and conceptualizing original content ideas and social franchises for social media platforms
Enhance best practices and meet brand social KPIs by tracking and reporting on trends and cultural moments, pitching ideas to keep our social channels relevant to the Internet landscape and our customer's mindset
Organize social media communication plans for major brand activations including ownership of the social media calendar. Understand social posting pacing based on business plans and trends
Compliment visual assets with strong commercial copywriting skills
Develop content as needed based on marketing briefs and optimize for best performance on each social channel
Capture organic/authentic/fun content at photoshoots exclusive for social media, giving users a sneak peek and behindthescenes peek at our studio operations
Using a deep understanding and sensitivity of Internet culture, find ways to harmoniously include Lulus' brand identity into that space to become noticed and widely circulated
Closely analyze results to inform the team of noticed trends, successes, and opportunities
Postcampaign analysis recaps and ownership of alwaysonchannel documents including monthly, and quarterly decks and contributions to crossfunctional social team documents
Communicate with social audiences to build connections, resolve customer service issues, and educate consumers on product assortment
Heavily monitor channels for issues management, and customer sentiment, and escalate any consumer concerns to appropriate team members
Partner with customer service to ensure comments/questions are responded to within 24 hours
Additional duties as assigned by the Lulus marketing team

What You'll Need

12 years of social media experience with key social media platforms, including but not limited to Instagram, Facebook, Pinterest, and TikTok
Familiarity with the Lulus brand, brand voice, and Lulus customerfirst Lulus approach.
Passionate about the fashion industry and in tune with Gen Z culture
Strong writing and oral communication skills
Knowledge of best practices and content types for social platforms, including trend activation
Experience with social media management tools such as Dash Hudson, Sprinklr, etc.
Passionate and openminded about Internet culture and its everchanging landscape
Able to build relationships and work collaboratively with members of multiple teams
Proficient in mobile creative apps, and inapp editing
Must be willing to travel and cover events

Nice to Have - Bonus Points