- Monitor competitor rates, positioning, strategies and data; maintain understanding of the dynamics of the local market and demand generators and present appropriate action plans to management.
- Analyze local events and activities and project the effect of opportunities they create.
- Understand the macro and micro-economic variables affecting supply and demand in the local marketplace.
- Work with DORM to oversee process for evaluating all opportunities for contracted business (group, wholesale, corporate negotiated, etc.). Ensure that process enables high speed of response while maximizing profits.
- Actively develop sales & service team, ensuring that they have opportunities to grow their sales and leadership skill base through personal attention, internal/external training and participation in industry events.
- Effectively communicate any strategy changes to the sales team.
- Review suite of reports for trends, booking windows and sources of business, as well as rates compared to competition.
Qualifications - Bachelors degree or equivalent experience preferred
- 5+ years progressive hotel sales experience
- Minimum 2 years hotel sales leadership experience or equivalent
- Ability to execute a Sales and Marketing Plan to enhance revenue
- Established relationships within the agency community
- Negotiation/interpretation of contracts skills
- Business communication skills both written and verbal
- Proficient in Microsoft Suites
- Experience with major Hospitality Sales CRM systems
- Present confidence and a professional appearance
Source: Hospitality Online -
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Director of Sales - Washington, United States - Thompson Washington D.C.
Description
As the Director of Sales and Marketing, you will be responsible for developing and executing strategies to maximize revenue, increase market share, and enhance our brand presence. Your energy, enthusiasm, and innovative ideas will help us stay ahead of the competition and attract a diverse range of guests. You will lead a talented team, providing guidance and support to achieve sales targets and deliver exceptional customer service.
We foster a culture of collaboration, excellence, and continuous improvement. We offer competitive compensation packages, professional development opportunities, and a supportive work environment where your ideas and contributions are valued.
If you're ready to take your career to new heights and make a significant impact in the hospitality industry, we invite you to apply for our Director of Sales and Marketing position
Responsibilities
Skilled in all facets of our business or specific area of specialty. Highly capable with current practices and processes and looks ahead at opportunities to utilize new products, consumer trends, changes in the marketplace, and technology edge. Has natural instincts and insight for finding the best solution to unclear situations, issues and problems. Reflects on their experience to determine numerous future possibilities and outcomes. Can see how the details fit into the big picture. Is a highly capable and resourceful problem solver. Manages the creative process within the business or department to develop unique solutions. Leverages creative solutions in the organization resulting in competitive advantages. Makes great decisions.
Effectively divides, assigns, and delegates work to meet business objectives and goals. Communicates direction and purpose of work resulting in associate ownership, pride, and quality outcomes. Is able to assess how associates can improve performance and guides their developmental path. Is able to motivate and develop associates to their potential and create promotable talent for the organization.
Readily leads when challenges arise and is invigorated by tough situations. Will take an unpopular stand when needed. Can recognize talented individuals, and assembles great teams without fear of hiring strong people. Formulates and communicates clear work plans, gives regular feedback on progress towards goals, and makes changes accordingly. Will let people know where they stand, and can take negative action when needed.
Is a competitive person who is consistently driven to accomplish and exceed goals. Creates a sense of urgency in matters that will impact the success of their business objectives.
Welcoming and warm personality. Demonstrates genuine care for customers and associates. Sets the tone for others in stressful situations by responding in a cool, calm, and collected way. Creates confidence and trust with others and is viewed by others as honest and direct. Is comfortable in conversing with individuals from a variety of backgrounds and at all organizational levels. Can create an environment where associates thrive. Conveys trust in associates and elevates their confidence by encouraging decision making and learning opportunities. Is a self-improver who develops a variety of approaches and communication techniques tailored to each situation. Builds high performing teams and compels them to embrace a shared vision for success.
Excellent knowledge of transient, group, and catering customer segments.
Excellent personal management skills; time management, meeting deadlines, effective communication and presentations skills.
Excellent understanding of total hotel revenue management concepts, processes, and systems.
Understands both Brand strategies and cultures.
Knowledge of advanced revenue management techniques.
Performance Standards:
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