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Social Media Manager- Texas - Dallas, United States - Courier Newsroom, Inc
Description
Who We AreAt
Courier Newsroom
, we empower individuals and communities through local reporting that helps people understand and affect the issues impacting their lives. We believe that by investing in the work of local journalists across the country we can positively impact civic participation and build a healthier democracy from the ground up. Through original reporting and human-focused storytelling, we highlight the issues and forces that shape our lives while calling attention to the impacts of policy-making and political action at the local level. We are a rapidly growing team with new ideas on how to change the landscape of this world.
Job Description
Courier Newsroom is presently looking to fill the position of a Texas-Statewide Social Media Manager. This position reports to the Head of Social/Deputy Social Editor.
This is a fully remote team that mainly works on EST hours. Remote candidates based in the U.S. are welcome to apply as long as they are able to maintain E.S.T. business hours.
While we do work remotely, this person must be located in the Dallas/Forth Worth Metroplex
The Social Media Manager will be responsible for the duties outlined below.
Responsibilities include bu
t are not limited to:
Responsible for publishing content across all social media accounts for specific property
Responsible for overall voice and tone consistency across all social platforms
Responsible for creating and publishing growth content across all social media
Regular collaboration with Civic Impact and Community teams for ongoing projects,
performance and best practices
Be the first line of digital reporting and sourcing as news breaks and the primary
developer of audiences across social media
Develop and build overall social media strategy, audience growth plan, content calendar,
and measurement framework with a heavy focus on Instagram, FB and TikTok
Drive traffic to the newsletter with engaging, timely, and informative posts on social while
collaborating directly with other departments
Inform the editorial team on trends and how to best optimize packaging to maximize
engagement
Conceive smart, effective, and creative ideas designed for social distribution; including
working to build partnerships with influencers and other publishers
Create social-first content that take the brand into new audience segments and bring our
point of view to a mainstream audience, as well as niche communities.
Edit and A/B test story packaging to maximize engagement on all stories
Schedule content made in-house and by outside creators
Manage communications with reporters/editors to create social-specific promotions of
their stories
Other responsibilities as assigned
The ideal candidate will have/be
:
4+ years of professional working experience in the media industry
Proficiency in English
At least 2-3 years of recent, hands-on experience creating content for a social
channel/channels for diverse audiences, generating and creating social-first stories for a
media outlet
Demonstrates a deep understanding of content creation protocols, social trends and
best practices for Facebook, Instagram, and TikTok
Strong understanding of how content across different social channels and platforms can
build and grow a brand
Must have experience using social media analytics tools and a deep understanding of
engagement metrics and audience growth strategies
Ability to independently make decisions and manage multiple projects and tasks
Reside in the Dallas/Fort Worth Metroplex
Courier Newsroom offers the following benefits
:
Unlimited Paid Time Off (PTO), 11 paid holidays a year
Full suite of health benefits
Flexible working arrangements
Courier Newsroom is an equal opportunity employer. Women, people of color, those with disabilities, and members of the LGBTQ community are strongly urged to apply.
Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, sexual orientation, gender identity, color, marital status, or medical conditions.
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