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Senior Manager of Shopper Marketing - Bridgewater, United States - Sanofi SA
Description
Senior Manager of Shopper Marketing in Bridgewater , New Jersey **Job Summary**
The Senior Manager Shopper Marketing is responsible for leading the development of shopper marketing strategies and execution of programs that complement brand & retailer objectives and in turn drive purchase intent for Sanofi Consumer Healthcare Brands at key retailers. This individual is accountable for the creation of agency briefs, creative, program budget & tactics, post-program analysis as well as identifying competitive in-market programs and trends. This individual will work cross-functionally with sales, brand marketing, integrated marketing, shopper insights, omni-channel team and sales strategy to execute against and achieve company KPIs.
**Responsibilities:**
Develops all components of Shopper Marketing platforms, strategies and programs including shopper insight driven concepts, customer program objectives, P&L forecast, creative brief, agency briefing, program tactic approval, estimate approval, budget reconciliation and program recaps.
Shopper Marketing leader within Sanofi HQ optimizing our ways of working across field sales, brand marketing, integrated marketing, sales strategy, omni-channel team
Partner with Sales Strategy and Brand Marketing to identify relevant Shopper Insights as platforms for customer executions
Develop, sell-in and implement insight-driven shopper marketing strategies and platforms that drive volume and profit and a point of difference for Sanofi and our customers.
Leads shopper marketing input into brand experience planning and inter agency team processes
Manages Agency partners and their scope of work to ensure successful execution of Shopper Marketing programs achieving forecasted objectives in alignment with the budget.
Works closely with Brand Marketing and Marketing Operations team to coordinate national and customer specific activity minimizing duplication of spend and maximizing efficiency.
Collaborates with Field Sales, Sales Strategy and Visual merchandising teams to ensure Shopper Marketing programs are aligned to drive visibility in-store.
Engages with Brand teams for Shopper Marketing budgeting and plan needs during Annual Planning Process.
Accountable for delivering program financial KPIs and managing brand specific Shopper Marketing Budgets.
Complete program evaluation/score-carding of programs
Identify, develop and share best practices for Shopper Marketing across brands and customer teams
Reviews and approves executional elements (artwork, etc) for shopper marketing programs.
Identifies and Executes appropriate Test & Learn Opportunities for the organization as we work to develop forward thinking strategies and tactics. Provide insights and tactic evaluation to expand into new channels.
Develop and Drive creation of key multi-branded Shopper Marketing activations for use nationally as sales drive periods and customize for key customer integration
Responsible for helping to build and enhance customer/brand Shopper Segmentation to identify best fit for Shopper Marketing investment by brand
Responsible for developing any Shopper Marketing Awards submissions (Effies, Reggies, Design of the Times) where applicable
**Requirements:**
Ability to travel up to 30%
7-10 years experience working for a consumer packaged goods (CPG) company
Bachelors degree required from an accredited 4-year college or university.
2-5 years of Customer management and/or Field Sales position required
Minimum 2 years of Brand, Integrated Marketing, Retail Media, Shopper Marketing and/or Field Marketing experience a strong plus
MBA degree a strong plus
Prior agency management experience is a plus
Previous experience working across Digital Media and Ecommerce a plus
Experience working with Nielsen data and data analysis a plus
Proven ability to multi-task and organize the management of co-marketing/consumer promotion execution.
High energy, strong communication, and interpersonal skills to function effectively in a team environment.
Commitment to results; ability to incorporate new learning into existing plans and act decisively.
Strong project management skills
Strong ability to work in teams and build good working relationships
Proficient in Microsoft Office (Word, Excel, PowerPoint)
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
