- Location: Bridgewater, NJ
- Remote Work: Hybrid
- Travel Expected: 10-20%
- Job Type: Full Time
- Develop integrated marketing strategies that align with the commercial and brand teams overall objectives, focusing on shopper, consumer promotions and HCP engagement.
- Analyze market and channel trends, shopper, consumer behaviors, and competitive landscapes to identify opportunities for growth and differentiation.
- Collaborate with cross-functional teams ~ including commercial and brand teams, to ensure cohesive strategy implementation
- Lead the creation and execution of innovative promotional campaigns and key tentpole events targeted at enhancing shopper experience and driving purchase decisions.
- Work closely with retail partners to develop joint marketing programs that maximize reach and effectiveness.
- Measure and report on the performance of consumer promotion campaigns, optimizing approaches based on data-driven insights.
- Design and implement marketing programs aimed at educating and engaging health care professionals to advocate for the brand's products.
- Develop educational materials and conduct seminars and workshops to inform HCPs about the latest product benefits and scientific advancements.
- Establish and maintain strong relationships with key opinion leaders, professional associations, and academic institutions in the health care sector.
- Track and analyze KPIs to evaluate the effectiveness of shopper/HCP campaigns and initiatives
- Provide regular reports and presentations on shopper/HCP activities, campaign results, and ROI.
- Utilize data insights to identify opportunities for improvement and make strategic recommendations.
- Lead, mentor, and develop a team of 3 direct reports (as well as contract professionals) that is skilled in both consumer and professional marketing tactics.
- Ensure that the team remains highly motivated and exceeds their individual and collective goals.
- Manage budget allocations for promotional activities and HCP engagements, ensuring optimal use of resources for maximum impact
- Ensure all marketing materials and activities comply with industry standards and regulatory requirements, particularly those specific to health care products.
- Stay updated with changes in marketing regulations and guidelines in both the consumer retail and health care sectors.
- Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
- Proven experience (12+ years) in shopper/HCP marketing, preferably in the healthcare or consumer goods industry.
- Strong understanding of shopper and healthcare professional marketing strategies and best practices.
- Demonstrated leadership experience, including managing and developing a team
- Excellent strategic thinking and problem-solving skills, with the ability to translate insights into actionable shopper/HCP strategies.
- Exceptional communication and presentation skills, with the ability to effectively engage with internal teams and external stakeholders.
- Strong project management skills, with the ability to prioritize and manage multiple initiatives.
- Proficiency in shopper/HCP marketing tools and platforms
- Knowledge of regulatory and compliance requirements in the healthcare industry is desirable.
- Innovative thinker with a keen eye for identifying emerging market opportunities.
- Excellent analytical skills and proficiency in using marketing analytics tools.
- Strong interpersonal skills with the ability to navigate complex cross-functional environments.
- Experience in digital marketing strategies and technologies.
-
Neuromuscular HCP Marketing Lead
1 week ago
Takeda Cambridge, United States Full timeDescription · Neuromuscular HCP Marketing Lead · Takeda Pharmaceutical · Cambridge, MA · About the role: · Would you feel excited about bringing value to patients affected by Rare Diseases and working with life-saving Plasma-Derived Therapies (PDT)? Join Takeda as the Neuro ...
-
NovaWorks Brockton, United StatesAbout the Company · The CAS Software AG - top employer, innovator, market leader for CRM/xRM and expert for CPQ solutions. · As a leading provider of CRM/xRM software and specialist for configurator solutions, we design innovative solutions for a better future based on our compan ...
-
Westinghouse Electric Company Canton, United StatesWe are searching for a Marketing and Communications Project Management Lead for a 1 yr. contract assignment. Responsible for driving the Supplier Diversity and Inclusion corporate strategy by managing marketing, communication, events, and supplier relations deliverables throughou ...
-
Digital Marketing and Communications Lead
4 weeks ago
eRichards Consulting Massachusetts, United StatesOur excellent client is looking for a Digital Marketing and Communications Lead for a hybrid contract opportunity. MUST BE ABLE TO WORK ON OUR W2. · As the Technology Digital Marketing and Communications Lead for Corporate Technology, you will spearhead internal digital marketing ...
-
Industrial Marketing Brand Lead
2 weeks ago
DetraPel Framingham, United StatesJob Description · Job Description · Fast-growing Framingham-based advanced materials manufacturer of protective coatings is looking for outgoing and hardworking people to add to its team. Previously featured on ABC's Shark Tank, DetraPel manufactures non-toxic, PFAS-free barrie ...
-
Specialty Patient Marketing Lead
1 week ago
Biogen Cambridge, United StatesJob Description · Job DescriptionJob Description · This position offers an extraordinary opportunity to innovate and evolve Biogen's industry-leading portfolio, improving patient outcomes for millions. As a Senior Director of the Multiple Sclerosis (MS) Marketing Organization, yo ...
-
Specialty Patient Marketing Lead
1 week ago
Biogen Cambridge, United StatesJob Description · This position offers an extraordinary opportunity to innovate and evolve Biogen's industry-leading portfolio, improving patient outcomes for millions. As a Senior Director of the Multiple Sclerosis (MS) Marketing Organization, you will lead Biogen's MS Patient M ...
-
Industrial Marketing Brand Lead
4 weeks ago
WizeHire Framingham, United StatesFast-growing Framingham-based advanced materials manufacturer of protective coatings is looking for outgoing and hardworking people to add to its team. Previously featured on ABC's Shark Tank, DetraPel manufactures non-toxic, PFAS-free barrier coatings for industrial and consumer ...
-
Industrial Marketing Brand Lead
6 days ago
DetraPel Framingham, United States· Fast-growing Framingham-based advanced materials manufacturer of protective coatings is looking for outgoing and hardworking people to add to its team. Previously featured on ABC's Shark Tank, DetraPel manufactures non-toxic, PFAS-free barrier coatings for industrial and consu ...
-
Industrial Marketing Brand Lead
3 weeks ago
DetraPel Framingham, United StatesJob Description · Job DescriptionFast-growing Framingham-based advanced materials manufacturer of protective coatings is looking for outgoing and hardworking people to add to its team. Previously featured on ABC's Shark Tank, DetraPel manufactures non-toxic, PFAS-free barrier coa ...
-
Lead, Marketing
2 weeks ago
Slalom Consulting Boston, United States**Who You'll Work With** · **At Slalom, personal connection meets global scale. Our vision is to enable a world in which everyone loves their work and life. We help organizations of all kinds redefine what's possible, give shape to the future—and get there. Our Public and Social ...
-
Consumer Marketing Brand Lead
3 weeks ago
DetraPel Framingham, United StatesJob Description · Job DescriptionFast-growing Framingham-based advanced materials manufacturer of protective coatings is looking for outgoing and hardworking people to add to its team. Previously featured on ABC's Shark Tank, DetraPel manufactures non-toxic, PFAS-free barrier coa ...
-
Director, Immunology Marketing and Launch Lead
4 weeks ago
Mallinckrodt Bridgewater, United StatesJob Title · Director, Immunology Marketing and Launch Lead · Requisition · JR Director, Immunology Marketing and Launch Lead (Open) · Location · US Specialty Brand Headquarters - USA501 · Additional Locations · Bridgewater, NJ · Job Description · Overview: · As the Immun ...
-
Director, Immunology Marketing and Launch Lead
2 weeks ago
Mallinckrodt Pharmaceuticals Bridgewater, United StatesMallinckrodt Pharmaceuticals · Director, Immunology Marketing and Launch Lead · Bridgewater , · New Jersey · Apply Now · Director, Immunology Marketing and Launch Lead · Requisition · JR Director, Immunology Marketing and Launch Lead (Open) · Location · US Specialty Brand He ...
-
Mitral Therapies Global Product Manager
3 weeks ago
Abbott Plymouth, United StatesThe Opportunity · This position works onsite in our Plymouth, Minnesota location in the Structural Hearth Division. · Our Structural Heart business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for ...
-
Digital Marketing Coordinator
4 weeks ago
CTP Bridgewater, United StatesJob Title: Marketing Coordinator · Company: Leading Security & Operations Company · Location: Bridgewater, NJ (On-Site) · Compensation: $55,000-$60,000/yr · SUMMARY · Our client is looking for a Digital Marketing Coordinator to join their growing team The Digital Marketing Coordi ...
-
Maritime and Coastal Client Relationship Manager
2 weeks ago
GHD Bridgewater, United StatesThere's no pledge more important than the one we make to look after our environment, and we're committed to helping you do exactly that · Join us as we strive to ensure a sustainable future for our communities and the world we live in. · Become part of our global network of ski ...
-
Sales Development Representative
11 hours ago
OLOID Bridgewater, United StatesJob Description: · Are you looking to build a career in sales and grow fast? · Are you early in your career but believe you can take more responsibilities? · Do you thrive in a goal-oriented setting where you are supported to succeed and celebrated when successful? · Is it import ...
-
Interrad Medical Plymouth, United StatesThe Director of Quality Assurance and Regulatory Affairs position at Interrad Medical will be a key person within the organization who leads and ensures compliance to the quality system at Interrad Medical. This position will provide hands on leadership, tactical implementation, ...
-
Product Manager, Services Education
3 weeks ago
Philips Plymouth, United States Full timeJOB DESCRIPTION Job Title · Product Manager, Services Education Job Description · Product Manager, Services Education · As our Hospital Patient Monitoring (HPM) Service Product Manager for Education, you will be critical in driving how education services are offered to o ...
Shopper, Consumer Promotion and Health Care Professional Marketing Lead, NA - Bridgewater, United States - Sanofi Group
![Default job background](https://contents.bebee.com/public/img/bg-user-ex-1.jpg)
Description
Shopper, Consumer Promotion and Health Care Professional Marketing Lead, NA
About the Job
At Sanofi Consumer Healthcare , we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to build a healthier future by helping people, help themselves, bringing "Health in Your Hands".
Our teams are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the "Best Fast-Moving Consumer Healthcare (FMCH) Company In & For the World".
We strive to act as a force for good by integrating sustainability along our business and employees' mission and operate responsibly from both a social and environmental point of view.
To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. At Sanofi Consumer Healthcare, we aspire to create a work environment where people can thrive, grow, and be at their best every day. Our priority is working with integrity to improve the health and well-being of people and communities where we operate, working towards making a positive impact in the world.
Our Team:
The Shopper, Consumer Promotion and Health Care Professional Marketing Lead NA is responsible for developing and executing effective marketing strategies that drive brand engagement and sales through targeted shopper/consumer promotions and health care professional (HCP) outreach. This role requires a strategic thinker who can innovate at the intersection of consumer behavior and health care professional engagement to enhance brand loyalty and market share.
Main Responsibilities:
Strategy Development:
Shopper & Consumer Promotions:
Health Care Professional Marketing:
Performance Analysis and Reporting:
Team Leadership & Management:
Compliance and Regulatory Oversight:
About You:
Experience
Soft Skills
Pursue Progress, Discover Extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people.
At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our ALL IN video ) and check out our Diversity Equity and Inclusion actions at )
Pursueprogress, discoverextraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people - people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video ) and check out our Diversity Equity and Inclusion actions at )