- Shopper Marketing leader within Sanofi HQ optimizing our ways of working across field sales, brand marketing, integrated marketing, sales strategy, omni-channel team
- Partner with Sales Strategy and Brand Marketing to identify relevant Shopper Insights as platforms for customer executions
- Develop, sell-in and implement insight-driven shopper marketing strategies and platforms that drive volume and profit and a point of difference for Sanofi and our customers.
- Leads shopper marketing input into brand experience planning and inter agency team processes
- Manages Agency partners and their scope of work to ensure successful execution of Shopper Marketing programs achieving forecasted objectives in alignment with the budget.
- Works closely with Brand Marketing and Marketing Operations team to coordinate national and customer specific activity minimizing duplication of spend and maximizing efficiency.
- Collaborates with Field Sales, Sales Strategy and Visual merchandising teams to ensure Shopper Marketing programs are aligned to drive visibility in-store.
- Engages with Brand teams for Shopper Marketing budgeting and plan needs during Annual Planning Process.
- Accountable for delivering program financial KPIs and managing brand specific Shopper Marketing Budgets.
- Complete program evaluation/score-carding of programs
- Identify, develop and share best practices for Shopper Marketing across brands and customer teams
- Reviews and approves executional elements (artwork, etc) for shopper marketing programs.
- Identifies and Executes appropriate Test & Learn Opportunities for the organization as we work to develop forward thinking strategies and tactics. Provide insights and tactic evaluation to expand into new channels.
- Develop and Drive creation of key multi-branded Shopper Marketing activations for use nationally as sales drive periods and customize for key customer integration
- Responsible for helping to build and enhance customer/brand Shopper Segmentation to identify best fit for Shopper Marketing investment by brand
- Responsible for developing any Shopper Marketing Awards submissions (Effies, Reggies, Design of the Times) where applicable
- Ability to travel up to 30%
- 7-10 years experience working for a consumer packaged goods (CPG) company
- Bachelors degree required from an accredited 4-year college or university.
- 2-5 years of Customer management and/or Field Sales position required
- Minimum 2 years of Brand, Integrated Marketing, Retail Media, Shopper Marketing and/or Field Marketing experience a strong plus
- MBA degree a strong plus
- Prior agency management experience is a plus
- Previous experience working across Digital Media and Ecommerce a plus
- Experience working with Nielsen data and data analysis a plus
- Proven ability to multi-task and organize the management of co-marketing/consumer promotion execution.
- High energy, strong communication, and interpersonal skills to function effectively in a team environment.
- Commitment to results; ability to incorporate new learning into existing plans and act decisively.
- Strong project management skills
- Strong ability to work in teams and build good working relationships
- Proficient in Microsoft Office (Word, Excel, PowerPoint)
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Senior Manager of Shopper Marketing - Bridgewater, United States - Sanofi SA
3 weeks ago
Description
Senior Manager of Shopper Marketingin
Bridgewater , New Jersey
Job Summary
The Senior Manager
Shopper Marketing is responsible for leading the development of shopper marketing strategies and execution of programs that complement brand & retailer objectives and in turn drive purchase intent for Sanofi Consumer Healthcare Brands at key retailers.
This individual is accountable for the creation of agency briefs, creative, program budget & tactics, post-program analysis as well as identifying competitive in-market programs and trends.
This individual will work cross-functionally with sales, brand marketing, integrated marketing, shopper insights, omni-channel team and sales strategy to execute against and achieve company KPIs.
Responsibilities:
Develops all components of Shopper Marketing platforms, strategies and programs including
shopper insight driven concepts, customer program objectives, P&L forecast, creative brief, agency briefing, program tactic approval, estimate approval, budget reconciliation and program recaps.
Requirements:
We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers.
We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.#J-18808-Ljbffr
