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East Los Angeles

    Subject Matter Expert- Branding and Market Expansion - East Los Angeles, United States - DHD Consulting

    DHD Consulting
    DHD Consulting East Los Angeles, United States

    2 weeks ago

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    Description

    Job Description

    Job DescriptionJOB DUTIES include but are not limited to the following:

    • Strategic Marketing:
    o Develop and implement comprehensive marketing strategies aligned with the companys
    overall objectives and target audience.
    o Identify emerging trends, consumer preferences, and market opportunities to inform
    strategic decision-making.
    o Lead the planning, execution, and evaluation of marketing campaigns across various
    channels, including digital, print, social media, and events.


    • Brand Development:
    o Define and manage the companys brand identity, positioning, and messaging to
    differentiate it from competitors and resonate with target customers.
    o Ensure brand consistency across all marketing channels and touchpoints.
    o Leads the internal Creative Services team which includes driving brand health metrics
    and performance driven copy and value propositions.


    • Product and Digital Marketing:
    o Collaborate with product development teams to drive the successful launch and
    promotion of new products and menu offerings.
    o Develop compelling product messaging, packaging, and pricing strategies to maximize
    sales and profitability.
    o Oversee the development and execution of digital marketing initiatives, including website
    management, social media marketing, email campaigns, and online advertising.
    o Leverage digital platforms to enhance brand visibility, drive customer engagement, and
    generate leads.


    • Sales Support:
    o Collaborate with sales teams to develop sales enablement tools, promotional materials,
    and training programs.
    o Provide sales support through the creation of marketing collateral, product presentations,
    and sales incentives to drive revenue growth.


    • Public Relations:
    o Manage media relations and PR efforts to generate positive publicity and enhance brand
    reputation.
    o Develop relationships with journalists, influencers, and industry stakeholders to secure
    media coverage and endorsements for the company and its products.


    • Budget Management:
    o Develop and manage the marketing budget, allocating resources effectively to maximize
    ROI and achieve marketing objectives.
    o Monitor expenses, track performance metrics, and adjust strategies as needed to
    optimize marketing spend.


    • Leadership and Team Development:
    o Lead a team dedicated to business and franchise development, providing mentorship and
    fostering a culture of innovation and excellence
    o Promote cross-departmental collaboration to align business and franchise development
    efforts with overall company objectives.


    QUALIFICATIONS

    • Bachelors degree in Marketing, Business Administration, or related field (Masters degree preferred)
    • 10+ years' experience in marketing leadership roles
    • Deep understanding of F&B market dynamics, consumer trends, and competitive landscape
    • Strong leadership and team management skills, with the ability to inspire and motivate cross-functional teams
    • Excellent communication, presentation, and interpersonal skills
    • Creative thinker with a passion for innovation and a keen eye for design and aesthetics
    • Proficiency in digital marketing tools, analytics platforms, and CRM systems
    • Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions
    • FB industry experience preferred.
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