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    Event Marketing Program Manager - New York, United States - Invesco

    Invesco
    Invesco New York, United States

    1 week ago

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    Description

    As one of the world's leading asset managers, Invesco is dedicated to helping investors worldwide achieve their financial objectives. By delivering the combined power of our distinctive investment management capabilities, we provide a wide range of investment strategies and vehicles to our clients around the world.

    If you're looking for challenging work, smart colleagues, and a global employer with a social conscience, come explore your potential at Invesco. Make a difference every day

    Job Description

    Your Role:

    Invesco is seeking an experienced and driven Event Marketing Program Manager to coordinate and manage breakthrough event experiences that help us drive awareness, consideration and engagement with our target clients across our sponsored and digital marketing events.

    The Team:

    This role will assist the North American Marketing team by leading in the execution of impactful digital and in-person events that integrate into broader, thoughtful customer journeys. You thrive in a dynamic environment and possess an enthusiastic willingness to roll up your sleeves to create measurable, innovative events that center on our clients' needs, simplify complex concepts and demonstrate the differentiated value and investment experience Invesco offers.

    Key Responsibilities / Duties:

    • Lead and collaborate with Segment, ETF and brand marketers, and sales partners to create, shape, execute and measure high impact, disruptive and memorable experiential programs that seamlessly link to broader client journeys. These include webinars, virtual events, seminars, conferences, exhibitions, bell ringings and third party events.
    • Maintain the marketing events calendar, build project plans, lead planning calls, and coordinate with all business partners to meet deliverables
    • Provide strategic and innovative thinking to connect the dots around key event components including presenters, brand message, locations and overall attendee experience
    • Partner with the Brand team to coordinate and produce creative assets for each event based on direction and priorities from Segment and ETF marketers, and manage and negotiate with marketing agencies and vendors.
    • Partner closely with the Corporate Events team, our logistics experts, to deliver an exceptional client experience.
    • Liaise with Segment and ETF Marketing on desired outcomes, contribute to agendas and coordinate passes/ tickets, literature, promotional items, booth branding, shipping and storage. Help plan and execute pre and post event promotions.
    • Help manage/oversee presentersincluding coordinating speaker requests, consulting on presentation content/creation and coordinating speaker prep to ensure alignment with messaging and goals.
    • Set clear KPIs for each event, measuring success against predetermined metrics. Use key insights (e.g. social listening, client feedback, competitive audits) to continuously seek ways to enhance client engagement metrics.
    • Monitor latest trends and developments in the events and asset management industry, alongside client insights and analytics, to refine our event experiences. Develop new ways to generate and distribute content derived at the experiences and events we create, in partnership with our content marketers.
    • Diligently manage and track marketing event budgets, partnering effectively with other Marketing disciplines, Distribution, and Corporate Events.
    Work Experience / Knowledge:
    • 5-7 years of experience in Corporate Events, Event Management, and/or Experiential Marketing - within a financial services/corporate/regulated environment
    • Demonstrable expertise in delivering end-to-end high quality in-person and virtual events
    • Bachelor's degree in Marketing/Communications or related field an asset.
    • Knowledge of financial services
    • Experience managing projects, working with cross functional teams, and using data to evaluate event performance and drive insights and ideation
    • Experience collaborating within an agency or marketing organization, as well as with sales, product, corporate communications, legal and compliance
    • Proficient in Office, Cvent and Salesforce (or similar) tools
    • Excellent venue and supplier knowledge
    • Travel required (~10%) some of which may be solo
    The total compensation offered for this position, which includes salary and incentive pay, will vary based on skills, experience and location. The salary range for this position in New York City is $120k to $135k annually.

    Full Time / Part Time

    Full time

    Worker Type

    Employee

    Job Exempt (Yes / No)

    Yes

    Workplace Model

    At Invesco, our workplace model supports our culture and meets the needs of our clients while providing flexibility our employees value. As a full-time employee, compliance with the workplace policy means working with your direct manager to create a schedule where you will work in your designated office at least three days a week, with two days working outside an Invesco office.

    What's in it for you?

    Our people are at the very core of our success. Invesco employees get more out of life through our comprehensive compensation and benefit offerings including:
    • Flexible paid time off
    • Hybrid work schedule
    • 401(K) matching of 100% up to the first 6% with a discretionary supplemental contribution
    • Health & wellbeing benefits
    • Parental Leave benefits
    • Employee stock purchase plan
    The above information on this description has been designed to indicate the general nature and level of work performed by employees within this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The job holder may be required to perform other duties as deemed appropriate by their manager from time to time.

    Invesco's culture of inclusivity and its commitment to diversity in the workplace are demonstrated through our people practices. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, gender, gender identity, sexual orientation, marital status, national origin, citizenship status, disability, age, or veteran status. Our equal opportunity employment efforts comply with all applicable U.S. state and federal laws governing non-discrimination in employment.
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