- Manages the development and execution of the organization's social media strategy
- Manages IFT's social media profiles and presence, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and additional channels as requested
- Develops and executes the organic social media content calendar, working collaboratively with IMC team members and various departments to ensure timely and relevant content is incorporated
- Executes and manages paid social media ad campaigns, including targeting and optimizing to improve performance, maximize spend, and reach target audiences
- Develops and curates a balance of informative and promotional content from a variety of sources, partnering with team members and other departments to ensure appropriate, relevant messaging by channel
- Ensures content is accurate and up to date, including checking links and performing fact checks, as needed
- Generates ideas to more effectively, efficiently, and creatively use social media to meet IFT's goals for each channel
- Works closely with the Media and Public Relations team to amplify media mentions and support media relations needs on appropriate IFT social media channels
- Works closely with IFT's in-house production/design staff to secure compelling graphics and/or multimedia to drive engagement
- Tracks and reports on IFT's organic and paid social media performance including brand exposure, impact on website traffic, membership/product conversion, and social engagement; leverages analytics to inform or adjust content calendar
- Adheres to the in-house writing style, enforces IFT social brand standards, and provides training, as needed
- Acts as a resource for IFT departments, regional sections, and topic-based divisions regarding IFT social media-related needs
- Demonstrates exceptional writing, grammar, and attention to detail
- Engages with and responds to followers of our external social media channels
- Actively engages in brand
- Demonstrates a clear understanding of IFT's target audiences and their needs
- Monitors trends in social media platforms, tools, applications, channels, design, and strategy
- Stays up to date on food science and technology news and trends, identifying key marketing, social media, communications, and engagement opportunities accordingly
- Ensures compliance with industry and legal regulations and best practices and adherence to company processes and procedures
- Occasional domestic travel is expected including the ability to attend occasional evening, weekend, and overnight meetings??
- Bachelor's degree in Marketing, Communications, Journalism, or related field
- 5+ years of hands-on experience with social media program strategy, implementation, and evaluation including social ad campaign management.
- 3+ years of hands-on knowledge of and experience with a variety of channels (LinkedIn, Facebook, Twitter, Instagram, YouTube, etc.), particularly within the context of overall integrated organizational communication efforts
- 3+ years of experience creating and managing social ad campaigns, including audience targeting and performance optimization for best results on LinkedIn, Facebook, Instagram, and Twitter
- 3+ years of knowledge of current social media best practices for both B2B and B2C audiences
- Proficiency with applying the principles of style guides, such as the Chicago Manual of Style, to different types of writing
- Mastery of spelling, grammar, and punctuation and ability to make constructive suggestions
- Experience with a membership-based, B2B non-profit preferred
- Experience with a health, scientific, or food-related organization a plus
-
Social Media Manager
6 days ago
KICS FC Chicago, United States**Job Title**: Social Media Manager at Chicago KICS Football Club · **Location**: Chicago, IL (Hybrid) · **About KICS FC**: · Chicago KICS Football (Soccer) Club "KICS FC" offers an unparalleled experience that fuels a life-long-love for the game and embraces the importance of di ...
-
Social Media Manager
4 days ago
Informa Connect Chicago, United States**Company Description** · We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100. Our purpose is to connect our customers to information and people that help them know more, do mo ...
-
Manager, Media Analytics
4 days ago
Spark Foundry Chicago, United States**Company Description** · About Spark Foundry: · Spark Foundry is a global media agency that exists to bring HEAT - Higher Engagement, Affinity, and Transactions - to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more ...
-
Social Media Manager
1 week ago
Chicago Sky Chicago, United States*** · **Responsibilities** · - Develop overarching breakthrough social media and content strategies and ideas to align with Sky brand and corporate partner objectives · - Develop full channel content calendar for the season to drive proactive communication and synergies across th ...
-
Media Relations Manager
1 week ago
Golin Chicago, United States**Why Work for Us?** · We are a global agency run by 1,700 diverse, bright and eager individuals collaborating with us in more than 40 cities around the globe. Some in offices, some working remotely. But regardless of our geographies, our passion for collaboration is the #1 reaso ...
-
Social Media Manager
6 days ago
Hartgrove Behavioral Health System Chicago, United StatesResponsibilities: · - Oversee all aspects of our social media platforms, including but not limited to Instagram, Twitter and Facebook. Regularly update profiles, respond to messages and comments, and engage with our audience to build a strong online presence. · - Develop compelli ...
-
Manager, Social Media
33 minutes ago
McDonald's Corporation Chicago, United States**Company Description** · McDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ...
-
Manager, Media Vendor Relations
1 week ago
Mars United Commerce Chicago, United StatesThe Mars Agency is an award-winning, independently owned global commerce marketing practice with a growth-for-clients focus. With talent spanning the Americas, Europe and Asia, we create breakthrough, connected commerce solutions by balancing the smartest humanity with the latest ...
-
Social Media Community Manager
2 weeks ago
Abbott Laboratories Chicago, United StatesAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medic ...
-
Associate Manager, Media and Partnerships
2 weeks ago
Molson Coors Chicago, United States**Date**:Apr 30, 2024**Location**:Chicago, IL, US**Requisition ID**:30874**A Career in Beer and Beyond**: Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life's moments. We've been brewing iconic brands for over 350 years and a ...
-
Sales Manager, Retail Media
34 minutes ago
Criteo Chicago, United States**What You'll Do**: · - Reach and exceed individual business development goals while contributing to overall team goals, strategy, and culture. · - Provide world class customer service to drive revenue growth with existing Large Customer portfolio. · - Have full responsibility fo ...
-
Social Media Manager/content Creator
1 week ago
South Loop Loft Chicago, United StatesJob Overview · This is a freelance position on a monthly, fixed retainer based on deliverables. · **Responsibilities**: · - Develop and implement a comprehensive social media strategy to achieve business objectives and increase brand visibility. · - Manage all social media accoun ...
-
Social Media Manager
1 week ago
National Roofing Contractors Association Rosemont, United StatesThis position provides support to NRCA's communications department by managing NRCA's social media platforms and participating in planning and implementing social media strategies. The position will use social media to raise awareness regarding NRCA and engage with NRCA members a ...
-
Social Media Manager
1 week ago
JET Advertising Bloomingdale, United StatesJET Advertising is looking for a forward-thinking social media manager who can help our clients excel in their social media efforts. You must be able to maximize the results of our clients social media efforts while staying within their planned budgets. · An interest in and an un ...
-
Retail Media Manager
4 days ago
Brunswick Corporation Mettawa, United States**_Are you ready for what's next? _** · - Come explore opportunities within _Brunswick, a global marine leader _committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes 'œNext Never Res ...
-
Associate Media Manager
4 days ago
Brunswick Corporation Mettawa, United States**_Are you ready for what's next? _** · - Come explore opportunities within _Brunswick, a global marine leader _committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes 'œNext Never Res ...
-
Social Media Manager
1 week ago
JET Advertising Bloomingdale, United StatesDo you love the marketing world of Social Media? Do you enjoy setting up content and ads to help promote a business? Do you thrive in a team environment, but also know your stuff and want to be able to drive the strategy on your own? Do you enjoy a work environment where strong m ...
-
Social Media Manager
1 week ago
Amylu Foods, LLC. Chicago, United StatesAmylu Foods is a nearly 100-year-old Chicago-based sausage maker. A pioneer of chicken sausage using fresh, unique ingredients that you can see, were now an established leader in the category. The company emphasizes controlled manufacturing practices (small batches, hand-crafted ...
-
Social Media Manager
1 week ago
Amylu Foods Chicago, United StatesAmylu Foods is a nearly 100-year-old Chicago-based sausage maker. A pioneer of chicken sausage using fresh, unique ingredients that you can see, we're now an established leader in the category. The company emphasizes controlled manufacturing practices (small batches, hand-crafted ...
-
Social Media Manager
1 week ago
Chicago Sky Chicago, United StatesThe Chicago Sky are looking for a highly motivated, passionate, collaborative, and experienced full-time Social Media Manager to lead the social media and content strategy team and manage all social media platforms to drive brand awareness and fan en Media Manager, Social Media, ...
Social Media Manager - Chicago, United States - Institute of Food Technologists
Description
Job DescriptionJob Description
Summary/Objective
The Social Media Manager is responsible for building and monitoring IFT's social media presence to drive awareness, foster engagement, and deepen relationships with food science and innovation professionals.
This role will own the day-to-day strategy, management, and execution of all organic and paid social media efforts, including creating organic content, scheduling posts, developing and building ads, monitoring and engaging with followers, and regularly analyzing social media efforts.
Through creativity and collaboration, the Social Media Manager will support IFT's organizational goals and be a key contributor to the Integrated Marketing Communications (IMC) team.
Essential Responsibilitiesto inform and further develop strategic influencer outreach and external community management
This position, and all others at IFT, may be modified at any time.
To ensure operational efficiency and meet the changing needs of our customers and our Business, other duties may be assigned as needed.
#J-18808-Ljbffr