Social Media Manager - Chicago, United States - Informa Connect

Informa Connect

Verified Company

Chicago, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Company Description

We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more.

No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programs for individuals and businesses.

Informa Connect is looking for an energetic, creative and performance-orientated Social Media Manager to execute and optimize our organic social media platforms for the Foodservice exhibitions portfolio.

If you are a self-starter, content-driven and able to work interchangeably across different social channels, this is the job for you.

The Social Media Manager, in alignment with our Marketing, Sales, and Brand Directors, will be responsible for writing, developing and deploying organic social media marketing campaigns to increase awareness, engagement and growth for the brand's digital and event portfolios.

The Social Media Manager will be responsible for the execution of social media campaigns that drive audience engagement, acquisition and retention for the Foodservice Exhibitions portfolio, inclusive of the National Restaurant Association Show.

Social Media and Community Strategy & Execution (75%):

In alignment with Marketing and Brand Directors, strategize social media content and engagement plans leveraging organic social activities, influencers, and content/blog posting that align to each major brand's unique business objectives Leverage speakers, sponsors and fans for brand and community amplification
Manage and execute all social posting, tagging, resharing and engagement across platforms and brands for the Exhibitions portfolio
Create and manage social media calendars aligned with business goals, objectives and KPIs
Own all brand social media accounts and social listening/distribution apps including Sprout Social
Event Travel and Live coverage: cover live/virtual events on social media from onsite or remote, including account monitoring for customer issues/questions.
Serve as a source of inspiration and creativity to support team members and exceed our social media growth goals

Content Marketing & Production (15%):

Partner closely with Marketing and Brand leaders to repurpose editorial or marketing content into multiformat social media assets such as video, infographics, GIFs, etc using inhouse design team and selfserve tools such as Canva
Experience with content development and production process, including creative, copywriting, digital tracking, CTAs, post scheduling
Display an indepth knowledge of SEO, keyword research and Google Analytics and how that correlates with social media posting algorithms

Social Media Metrics and Reporting (10%):

Establish and monitor social media growth and engagement targets for each brand and provide monthly reports to key stakeholders
Establish targets for content assets lead generation, brand awareness, engagement and report progress and ROI

The pay range for this position is 55, ,500 depending on experience

This posting will automatically expire on 5/2/2024

Qualifications

Minimum of 3 years' experience in marketing, ideally within an B2B media/digital or events landscape
Ad Agency experience is a plus
A "cando" attitude, with a desire to extend existing skills and be a problem solver
Demonstrable experience in social media content development, direct social platform experience and the ability to effectively meet deadlines
A creative mind who can use Canva or Adobe Illustrator for marketing asset support
Platform experience:
LinkedIn, Facebook, Instagram, YouTube, WhatsApp, Snapchat, TikTok experience a must
Handson experience with social media listening and/or distribution software a must (e.g. Sprout Social, Hootsuite, Agora Pulse, Sprinklr, Radian6)
Exemplary organizational and prioritization skills
Project oriented with an attention to detail
Excellent collaboration and communication skills; written, verbal, presentation
Travel: ~10%

Additional Information

Our benefits include:

Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
Great community: a welcoming culture with inperson and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and ondemand access to thousands of courses on LinkedIn Learning. When it's time for the next s