Retail Media Manager - Mettawa, United States - Brunswick Corporation

Brunswick Corporation

Verified Company

Mettawa, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

_Are you ready for what's next? _

Come explore opportunities within _Brunswick, a global marine leader _committed to challenging conventions and innovating nextgeneration technologies that transform experiences on the water and beyond. Brunswick believes 'œNext Never Restsâ"¢,'

- and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. _

Performance Marketing:
Retail Media Manager

Primary purpose:

Reporting directly to the Vice President of Performance Marketing, the Retail Media Manager is responsible for the development of commerce media strategy across the enterprise.

You will be responsible for strategy development, activation, optimization and measurement of Retail Media investment.

Within this role, you will provide thought leadership and expertise to both Marketing and Sales on how to best solve critical business challenges through retail media strategy.

The consumer journey continues to experience constant change and is becoming increasingly fragmented.

Retail media plays a vital role in unlocking business and omni-channel growth objectives and winning in this environment requires strong expertise in media, understanding of omni-channel commerce, consumer marketing, and analytics.

Key responsibilities:

Lead the retail media practice within the Performance Marketing Center of Excellence team and provide thought leadership and strategic planning across key accounts utilizing a mix of tactics that drives growth
Analyze, and interpret campaign performance data to generate actionable insights and recommendations for continuous optimization.
Establish and evolve key KPIs, benchmarks and best practices
Drive results through rigorous optimizations and all KPIs are exceeding benchmarks
Spearhead education needs for the greater organization when it comes to Retail Media by prioritizing relevant topics as well as creating the content to be cascaded
Manage and evolve agency scope; oversee agency team and daytoday execution as well as longer term, strategic projects
Steward relationships with key retail media platforms to ensure success of our investments across all tactics, get access to emerging opportunities (ex: new tactics, technology, capabilities) and continue to test & learn to effect business impact
Define Ways of Working across crossfunctional teams and manage evolution based on business needs & changes
Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
Partner with crossfunctional teams across Marketing and Sales to understand business objectives and translate these priorities into actionable retail media campaigns that drive demand and conversion.

Qualifications & Requirements:

57 years of experience of retail media network and platform experience either inhouse at a brand or through an advertising/media agency.
Strong analytical skills with ability to interpret data and draw actionable insights.
Ability to develop and maintain strong relationships across all internal stakeholders and outside vendors (includes verbal and written communication).
Solutionoriented, proactive thinker with the ability to work independently in an ambiguous environment.
Experience with Amazon SaaS, such as Pacvue is a plus.
Knowledge of other advertising platforms such as Google Ads and Facebook Advertising a plus.
Detailed oriented, organized and ability to multitask
Creative thinking and problemsolving abilities
Forecasting and budget management
Next is Now _

Equal Opportunity Employer:
Minorities/Women/Protected Veterans/Disabled

EEO is The Law

Brunswick Corporation