- Manage P&L for assigned product portfolio, overseeing pricing, forecasting, budget, bids, and financial targets.
- Develop and implement short- and long-term business strategies to expand the use of specialty pharmaceuticals.
- Actively engage and support Sales efforts by collaborating on product needs, bid opportunities, and customer communications.
- Independently interpret and analyze data for Sales use with customers.
- Recommend promotional product strategies and tactics to drive customer engagement and product preference.
- Collaborate with cross-functional partners and vendors to develop comprehensive marketing collateral based on clinical indication-driven market segments.
- Support the development of annual sales meeting strategies, collateral, and training efforts.
- Analyze market opportunities and contribute to the development of compelling value propositions and competitive positioning.
- Collaborate with NPL lead to develop and execute effective launch plans for new products.
- Work with marketing leadership to set strategy, messaging, and execution approach for relevant trade shows and exhibitions.
- Participate in marketing planning activities, including competitive research, market landscape analysis, and budget development.
- Monitor and track competitive intelligence, market landscape, and product performance to optimize plans.
- Gain market and competitive insights from market research, customers, and field-based personnel.
- Develop a deep understanding of customer targets and their needs for effective communication and solutions.
- Partner with marketing communications to develop and implement social media outreach and content.
- Maintain consistent and up-to-date branding and messaging on the website and LinkedIn.
- Demonstrated ability to interpret data and develop compelling messages for clinicians.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong verbal and written communication skills.
- High level of initiative, independent thinking, and ability to interact with cross-functional teams.
- Proficient in Microsoft suite of products, including Teams and Power BI preferred.
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Product Marketing Manager - Cranbury, United States - Fraser Dove International
Description
Join our client's Marketing Operations Team as a Marketing Manager, where you'll play a crucial role in leading a portfolio of sterile injectable pharmaceutical products in the acute space.
Reporting to the Director of Marketing Operations, this position requires a strategic combination of P&L management, promotional marketing, and collaboration with cross-functional teams.
Responsibilities:
P&L Management:
Collaboration and Communication:
Promotional Strategies:
Strategic Planning:
Product Launch:
Trade Shows and Exhibitions:
Marketing Planning:
Competitive Intelligence:
Customer Insights:
Social Media and Branding:
Skills:
