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Plainsboro

    Marketing Manager - Plainsboro, United States - PEAK Technical Staffing USA

    PEAK Technical Staffing USA
    PEAK Technical Staffing USA Plainsboro, United States

    4 weeks ago

    Default job background
    Description
    Managing day-to-day marketing activities associated with products, including market and competitive analysis, development of sales collateral, and sales support.
    Defining and driving a clinical marketing and communications strategy that enables the markets to communicate differentiated value to our customers and execute its delivery with sales team
    Working closely with sales, business development, regulatory and technical teams to assure the successful initiation and implementation of marketing programs
    Serving as a product expert, supporting field selling efforts including product presentation, customer visits, and other field questions or opportunities that come up
    Develop copy, design, and any appropriate artwork within company brand standards for media placement
    Oversee digital marketing programs to generate new customers such as content and website optimization and digital retargeting
    Monitor market trends and continuously make content recommendations to ensure competitive positioning
    Comfortable engaging with a wide range of customers, such as Surgeons, Radiologists, Technologists, Key Opinion Leaders, and Administrators
    Work with professional societies and advocacy groups to identify and select Key Opinion Leaders for thought leadership and awareness building
    Provide support to marketing and sales by overseeing market and client information
    Build market understanding and consumer knowledge to become a category expert. Collaborate with Sales for lead generation from Trade shows and media content. Attending and presenting at conventions and trade shows if needed.

    Travel: 20 %.

    Requirement:
    Bachelor's degree required. 5 years professional experience in a marketing environment, within the healthcare industry, preferably with medical devices.
    Highly experienced in video editing/making including expertise in PowerPoint, Microsoft Office, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, and WordPress.
    Experience working with sales and product development teams preferred.
    Experience working with physicians/ radiologists a plus. Startup Company and entrepreneurial experience is desired

    #J-18808-Ljbffr

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